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IBM Philippines Strengthens ABS-CBN's Digital Content Management

Posted on: Monday, 14 April 2008, 12:00 CDT

ABS-CBN, a Philippines-based broadcasting company, has collaborated with IBM on a platform that will digitize all of its content, resulting in enhanced media content creation and management that is bound to benefit Filipino media consumers worldwide.

The Media Asset Management System (MAMS) will enable business transformation as it empowers ABS-CBN to create new and innovative services such as additional channels, web portals and mobile downloads, while reducing substantial costs in archiving and storage and attaining a more efficient post-production process.

The MAMS is tasked to aid ABS-CBN in its multimedia lifecycle management and workflow productivity enhancements. IBM will provide powerful hardware infrastructure support, including massive storage capacity that is expected to grow at about 36% over the coming years in support of this MAMS project.

James Velasquez, country general manager at IBM Philippines, said: "We are glad to be part of their transformation - accelerating the migration from analogue to digital production environments. We support this bold and pioneering step that ABS-CBN is taking to take advantage of the full benefits of an IT approach based on open standards, supported by industrial strength scalability."

Source: Datamonitor

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