The HealthCentral Network and IAC Launch Health Advertising Network
Posted on: Wednesday, 16 April 2008, 09:00 CDT
ARLINGTON, Va., April 16 /PRNewswire/ -- The HealthCentral Network, Inc. (http://www.healthcentral.com/) and IAC today announced the launch of a high-quality ad network for pharmaceutical and health and wellness marketers. The platform will give marketers access to over 45 million monthly unique visitors across IAC Ad Solutions (IAC/AS)' network and 10 million monthly unique visitors on The HealthCentral Network's family of targeted health sites.
IAC/AS and HealthCentral will package a broad portfolio of premium online destinations that together reach multiple engaged, niche audiences across the web to offer marketers contextual targeting and tremendous reach. IAC/AS sites provide significant reach to an ideal demographic for health advertisers: women, college educated, age 35-55, with high household incomes.
The agreement makes The HealthCentral Network IAC/AS' exclusive partner in online marketing to prescription pharmaceutical advertisers. IAC/AS will be The HealthCentral Network's exclusive partner in online marketing to over-the- counter drug and consumer packaged goods advertisers who want to engage health consumers on HealthCentral's targeted health content.
"We are creating an expansive advertising network for pharmaceutical marketers who want to reach engaged consumers in a productive, efficient way," said Christopher M. Schroeder, President and CEO of The HealthCentral Network. "We are thrilled to be the first to market with a tool that will dramatically alter the advertising landscape in the medical and pharmaceutical online space. Simply said, this offering stands alone in its ability to provide reach, quality, product, and targeting."
"We are launching a new kind of network for advertisers -- one that leverages the combined reach of IAC Ad Solutions with The HealthCentral Network's targeted audience," said Rich Stalzer, President IAC Advertising Solutions. "The network offering to advertisers is not about size alone, or quality alone, but size and quality. With HealthCentral, IAC Ad Solutions can now offer a health-focused vertical proposition, complementing the large but targeted demographic reach we already have across IAC/AS sites."
In January, IAC announced that it had taken a significant minority stake in HealthCentral. In addition to the minority stake, IAC CEO and Chairman Barry Diller and Peter Horan, CEO of IAC's Media & Advertising sector joined The HealthCentral Network's Board of Directors.
About The Health Central Network
The HealthCentral Network, Inc. (http://www.healthcentral.com/) is one of the top health destinations on the Web, with more than 35 condition-specific, wellness and general health Web properties. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality health advertising network, not building size for size's sake -- but targeting condition-specific audiences who value and engage with information from marketers on their terms.
The HealthCentral Network was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company. In January 2008, the Company received a significant minority investment from IAC/InteractiveCorp and additional investment from its original investors, and IAC CEO Barry Diller joined The HealthCentral Network's board of directors. HealthCentral's management team combines decades of interactive media, medical and journalism experience: CEO and President Christopher Schroeder was the CEO and Publisher of Washingtonpost.Newsweek Interactive, the interactive subsidiary of The Washington Post Company .
About IAC Advertising Solutions
A division of IAC Search & Media, a wholly-owned business of IAC , IAC/AS offers innovative marketing opportunities across some of the world's top interactive brands, including Citysearch, Evite, Match.com, Ticketmaster , Excite, Fun Web Products, IWON, RealEstate.com, 23/6, and Very Short List. Display and interactive media, content and feature sponsorships, custom creative solutions, direct marketing, and mobile are just some of the ways IAC/AS helps marketers effectively engage their target audiences. Main office of IAC/AS is located in New York City. For more information please visit iacadvertising.com, or phone 212-404-1000.
HealthCentral Network, Inc.
CONTACT: Don Marshall for The HealthCentral Network, +1-202-429-4932,donmarshall@rationalpr.com; Leslie Cafferty, IAC Communications Office,+1-212-314-7326
Web site: http://www.healthcentral.com/http://www.iacadvertising.com/
Source: PRNewswire
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