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Countdown to the 2008 Summer Movie Season is Officially On

Posted on: Wednesday, 16 April 2008, 12:00 CDT

CHICAGO, April 16 /PRNewswire/ -- Winter's finally over and spring has sprung. For entertainment fans, this means one thing: Summer Movie Season is right around the corner.

In high anticipation of the season, Zap2it.com is counting down the days, hours and minutes to May 2 and the release of "Iron Man," the first of this summer's tentpole flicks. Additionally, the entertainment site has just launched a brand new Movies section available now at http://movies.zap2it.com/.

The section features more photos, trailers and video content along with deeper cast information on movie-level pages. Ratings tools have been added to give a voice to users' inner critics and sharing tools have been integrated to facilitate posting to Facebook and other social networks and utilities. The addition of Google Maps to theater-level pages provides a useful visual snapshot of local theater locations. A clean, new page design tops off the improvements.

Some things haven't changed. Online ticketing is still available through a long-standing partnership with Fandango. And Zap2it Movie Showtimes still utilize gold-standard data from Tribune Media Services, the most comprehensive and accurate available.

The new Movies section is the latest in a number of product enhancements to be unveiled on the Zap2it flagship site. A co-branded version will be made available to Zap2it Affiliates in the newspaper and new media markets in the coming months.

"At Zap2it, our mission is to help users decide what to watch and find out where to watch it -- whether 'it' is on the small screen, the computer screen or the big screen," said Rebecca Baldwin, Zap2it's General Manager. "The re-launch of our Movies section represents a big step forward for our film coverage and it comes in time to help movie-lovers prepare for their favorite time of year, the Summer Movie Season."

Zap2it.com currently reaches an average of 2.3 million unique visitors per month according to Nielsen//NetRatings.

About Zap2it.com

Zap2it is the online entertainment destination for TV and movie fans who want to stay connected to popular shows, films, events, celebrities, and other fans. The Zap2it flagship site (http://www.zap2it.com/) and extensive network of newspaper and media affiliates provide advertisers deep reach among a large, influential and engaged audience of TV and movie fans. Zap2it is a service of Tribune Media Services, a division of Tribune Company. For more information, visit zap2it.com/mediakit.

Tribune Media Services' Entertainment Products division is an international leader in entertainment navigation. It provides industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences. For more information about TMS Entertainment Products visit TribuneMediaEntertainment.com.

CONTACT: Mark Yamada Marketing Manager Zap2it.com Office: 310.452.6020 Cell: 310.804.0372 Email: myamada@zap2it.com

Zap2it.com

CONTACT: Mark Yamada, Marketing Manager of Zap2it.com, +1-310-452-6020,Cell, +1-310-804-0372, myamada@zap2it.com

Web Site: http://www.zap2it.com/

Source: PRNewswire

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