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AMD to Release Chip for Smaller Laptops

Posted on: Thursday, 10 March 2005, 18:00 CST

Mar. 10--Advanced Micro Devices Inc. plans to introduce today a chip designed to give thin, light laptop computers more battery life and processing power.

The Turion 64 chip, like the rest of AMD's latest line of chips, will be able to crunch data in increments of 64 bits, twice the rate of the previous generation.

Some software makers already have applications that take advantage of 64-bit technology, and Microsoft Corp. is planning to introduce a 64-bit version of Windows XP next month.

Turion is an alternative to AMD's Mobile Athlon 64 chip, which is designed for heavy-duty laptops.

AMD says the Turion brand will target the growing segment of computer buyers willing to sacrifice some processing power in exchange for a thinner, lighter design and longer battery life.

Turion and Mobile Athlon both compete with Intel Corp.'s Pentium M chip, also designed for low power consumption on laptop computers.

AMD is hoping Turion can repeat the success the company has had with 64-bit chips for servers and desktops, which made inroads against Intel's dominant market share last year.

Intel held about 87 percent of the market for laptop computer processors last year, up from 85 percent in 2002, said Roger Kay, an analyst at International Data Corp. AMD, meanwhile, slipped to 9 percent from 11 percent.

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Source: The Dallas Morning News

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