Emerging Vertical Era in Local Online Media is the Focus of Upcoming Kelsey Group Conference
Posted on: Friday, 18 April 2008, 09:00 CDT
PRINCETON, N.J., April 18 /PRNewswire/ -- Local consumers and businesses are increasingly looking toward online vertical and niche media as opposed to the horizontal media that served their needs in the non-digital era, according to The Kelsey Group. This trend serves as the backdrop for the firm's "Drilling Down on Local '08: Marketplaces" conference, which takes place April 30-May 2 in Seattle, Washington.
"While major attention has been paid to the rise of the local search solutions, vertical and niche media meet the needs of local consumers and businesses on a broader basis," explained Kelsey Group Program Director Peter Krasilovsky, cochair of Drilling Down on Local '08. "What we are seeing is that key categories are bringing in up to 300 percent more revenue when they are verticalized. There are limits to what you can learn from Yellow Pages and newspapers about autos, real estate, restaurants or garden centers. But on the Web, there are many options for getting deeper, richer information."
"The rapid rise of powerful 'vertical' marketplaces and brands on the Internet is evidence of consumers' insatiable information appetite combined with a powerful medium that has effectively become ubiquitous and free," said Rich Barton, cofounder and CEO of Zillow.com and founder and former CEO of Expedia.com. "I believe we are still in the early stages of the Internet's transformational impact on so-called verticals."
Barton is among more than 50 leading vertical executives who will be speaking at Drilling Down on Local '08, including Adam Bain, president, Fox Interactive Media Audience Network; Rob Barrett, senior vice president of interactive media and general manager, LATimes.com; Tom Bates, vice president and general manager, Cox Search; Merrill Brown, founder and principal, MMB Media; Mitch Golub, president, Cars.com; Erik Jorgensen, general manager, Virtual Earth and Live Search Maps business unit, Microsoft; Patrick Marshall, chief new media officer, Yellow Book; Patricia Lee Smith, vice president, new media, The Seattle Times Co.; and Michael Yang, general manager, Yahoo! Real Estate and Yahoo! Autos.
Drilling Down on Local '08 is The Kelsey Group's 16th conference since 1997 devoted to interactive local media and local online commerce. Session highlights include:
-- The Online City: Close Up on Seattle -- Remaking of the Los Angeles Times (Online) -- The Revolution in Classifieds -- The Big Picture for Verticals: Cars.com and Yahoo! -- Microsoft in Local -- Localizing National Verticals -- The Local Resellers: Taking on Goliath -- Insights Into Geospatial for Phone, Web and Multimodal
Conference sponsors include Acxiom, AdReady, AgendiZe, Amdocs, Apptus, BIA Financial Network, Call Genie, Hawthorne Executive Search, Homes.com, iBegin, Lat49, Local Matters, Local.com, Localeze, Marchex, Matchcraft, MediaTraks, Mixpo, Moon Valley Software, Oodle, Orange Soda, Spot Mixer and Topix. Association partners include Association of Directory Marketing (ADM), Association of Directory Publishers (ADP), International Classified Media Association (ICMA) and Yellow Pages Association (YPA). Media sponsors are LatinVision Media and TVover.net. For more information about the conference, visit http://www.kelseygroup.com/drillingdown2008.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media, vertical market advertising and mobile advertising. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report(R), Interactive Local Media and Marketplaces), publishing (Global Yellow Pages(TM)), consulting (more than 400 individual assignments) and conferences (72 events).
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Peter Krasilovsky https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=64954
The Kelsey Group
CONTACT: Eileen Pacheco for The Kelsey Group, +1-781-556-1026,eileen@tango-group.com
Web site: http://www.kelseygroup.com/http://www.kelseygroup.com/drillingdown2008
Source: PRNewswire
Related Articles
- BIA's The Kelsey Group Forecasts U.S. Mobile Local Search Advertising Revenues to Reach $1.3B in 2013
- The Kelsey Group's 'Interactive Local Media 2008' Conference Spotlights SMB Advertisers' Adoption of Web 2.0 Technologies
- Convera(R) and Dowden Health Media Launch Multiple Vertical Search Sites for Healthcare Professionals and Their Patients
- Convera(R) to Create Vertical Search Site for Kaulkin Media
- Yellow Pages Association President Addresses Internet Yellow Pages Usage Increase at The Kelsey Group Directory Driven Commerce (DDC) Conference
- Industry Leaders to Consider Green Strategies for Yellow Pages at The Kelsey Group's 'Directory Driven Commerce 2007' Conference
- The Kelsey Group's Directory Driven Commerce 2007 Conference to Focus on Yellow Pages' Relevance in an Increasingly Fragmented Local Media Landscape
- AdStar to Participate in The Kelsey Group's Interactive Local Media 2006 Conference
- AOL Announces Fireside Chat With Search Executive Jim Riesenbach at the Kelsey Group's Interactive Local Media 2005 Conference on December 2, 2005
 |
 |
User Comments (0)
RSS Feeds