New Dex Yellow Pages Directories Being Distributed Throughout Phoenix
Posted on: Tuesday, 22 April 2008, 12:00 CDT
PHOENIX, April 22 /PRNewswire-FirstCall/ -- This month, residents in the "Valley of the Sun" will have an updated resource to turn to for all local search needs. The latest edition of the Dex(R) Yellow Pages includes detailed information on thousands of Phoenix-area businesses, as well as local area maps, shopping guides, coupons and more.
Based upon consumer demand beginning this year the Phoenix Dex Yellow Pages will be delivered as a single directory. This new concise edition will contain the same amount of information but in a standalone book designed to make it even easier for consumers to find information quickly and easily.
"By combining what was once two directories we're able to provide residents with a more user-friendly resource while still providing them with all of the information they need about local area businesses," said Jennifer Heberlein, regional marketing manager, Dex. "Our goal is to make it as easy as possible for people to find information, whether they choose to use our print directories or DexKnows.com(TM), our online local search site."
In addition to the main Phoenix Yellow Pages directory most residents are also receiving compact Phoenix PLUS(TM) directories. PLUS directories are smaller versions of the larger book and are perfect for on-the-go consumers who wish to keep an extra directory in their car, or as a second directory in the home.
Residential white pages will be distributed in the fall with new community Yellow Pages directories for communities throughout the Phoenix area. Beginning this month Phoenix Metro Residential White Pages directories will be available by request only and via DexKnows.com. Consumers who wish to receive a print version of the Phoenix Metro Residential White Pages may call 1-877-2-GET-DEX.
Helping Residents Find Local Businesses
Print Yellow Pages remain a vital resource for adults seeking local businesses. According to a recent Knowledge Networks/SRI Industry Usage Study, approximately 87 percent of the U.S. population used the print Yellow Pages in 2007. This accounted for more than 13.4 billion print Yellow Pages directory references, unchanged from 2006.
About Dex
Dex is part of R.H. Donnelley , which connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to the company's experienced team of marketing consultants to help them grow their businesses and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit http://www.dexknows.com/ and http://www.rhd.com/.
R.H. Donnelley
CONTACT: Peter Larmey of Dex, +1-919-297-1521, peter.larmey@rhd.com
Web site: http://www.rhd.com/http://www.dexknows.com/
Source: PRNewswire-FirstCall
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