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PhotoWorks and American Greetings Announce Exclusive Mother's Day Photo Book and Greeting Card Designs

Posted on: Wednesday, 23 April 2008, 09:00 CDT

CLEVELAND, April 23 /PRNewswire-FirstCall/ -- PhotoWorks, American Greetings online personal photo publishing company and photography community, announces an exclusive line of Mother's Day photo books and photo greetings cards that feature meaningful poems and sentiments crafted by American Greetings. New designs include thoughtful expressions for every type of mom, including grandmother, daughter, wife and friend.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080423/CLW056LOGO )

"Sometimes, finding the right photo can be easier than finding the right words to say to Mom. PhotoWorks new line of Mother's Day books and cards make it easy for anyone to express the perfect sentiment to go along with those special photos," said Sally Babcock, senior vice president of marketing, AG Interactive Digital Photography.

PhotoWorks new Mother's Day photo books ($39.95) include floral-themed designs for mother and grandmother that feature the expression "All About Love." Scrapbook-themed designs feature expressions such as "Mother is the Heart of Our Family" and kid-friendly, polka dot designs feature expressions such as "Behind Every Great Mom are the Kids Who Love Her." Each photo book design also features a special poem or sentiment on the title page that can be customized with names and dates.

Mother's Day expressions are also available on 11 new PhotoWorks greeting cards ranging from traditional single-fold cards to tri-fold and poster cards ($2.07 - $3.47 per card). Examples include "Mommy, You're the Best,""What is a Grandma?,""You're a Wonderful Sister,""Mother Memories,""Daughter, You're Very Special," and more.

PhotoWorks also features a variety of unique gifts that can be customized with a personalized photo, including:

-- Bucket Tote ($89.95) - This elegant, yet sturdy, tote features a zipper closure, multiple interior pockets and a key fob to hold everything from valuables to playtime snacks. -- Clutch/Cosmetic Bag ($49.95) - A microfiber clutch and wristband handle for her night out on the town! -- Wine Box ($29.95) - This maple wood wine box holds a standard-size bottle of wine. -- Personal Journal ($14.95) - Perfect for noting everything from favorite vacation memories to shopping lists. -- Recipe Cards (As low as $.95 per card in bulk) - Help Mom remember her favorite recipes by turning post cards into handy 4 x 6 inch recipe cards, $1.50 individually. -- Perpetual Calendar ($13.46- $14.95) - Keep Mom organized with this customized calendar.

PhotoWorks Mother's Day photo books and gifts can be purchased online at http://www.photoworks.com/; select items are available at more than 200 American Greetings and Carlton Cards stores nationwide.

About AG Interactive

AG Interactive (AGI), a subsidiary of American Greetings Corporation , is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world's largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability. AGI attracts more than 40 million unique visitors per month in 18 countries to its popular websites http://www.americangreetings.com/, http://www.bluemountain.com/, http://www.egreetings.com/, http://www.photoworks.com/ and http://www.webshots.com/, as well as through Instant Messaging or online partnerships with AOL, MSN, and Yahoo!. The company has one of the largest online subscription services with over 3.7 million paying subscribers. For more information, visit http://www.aginteractive.com/.

About PhotoWorks

PhotoWorks(R), an American Greetings company, is an Internet-based personal publishing company and photography community. The company's web-based services allow PC and Mac users to share and store their digital photos, host personalized My Share Web pages, sell one-of-a-kind products through My Storefront, join photo communities, and create hardbound photo books, customized greeting cards, calendars, prints and other photography-sourced products. Formerly known as Seattle Film Works, PhotoWorks has a 30-year national heritage of helping photographers share and preserve their memories with innovative and inspiring products and services. More information on the Company is available at http://www.photoworks.com/.

About American Greetings Corporation

American Greetings Corporation is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion. For more information on the Company, visit http://corporate.americangreetings.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080423/CLW056LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

American Greetings Corporation

CONTACT: Genesa Garbarino of Maloney & Fox, +1-646-356-8313,ggarbarino@maloneyfox.com, for American Greetings Corporation

Web site: http://www.aginteractive.com/http://www.photoworks.com/http://corporate.americangreetings.com/

Source: PRNewswire-FirstCall

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