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Digital Media Executive Joins IDG to Accelerate Growth of Media and Ad Network

Posted on: Friday, 25 April 2008, 09:01 CDT

IDG has hired digital media veteran Peter Longo to serve in the newly created position of CEO of the IDG Technology Network, effective May 12. Longo leaves his position as chief sales officer at Inform Technologies, a company that provides capabilities to automatically search, organize, and link content to attract and retain readers for media brands.

Charged with growing the recently announced IDG TechNetwork (www.idgtechnetwork.com) for independent publishers and technology advertisers, Longo's experience at Inform and prior to that at Zinio Systems will help him develop relationships with third parties interested in IDG's media and ad network. "This year we are making a concerted effort to take IDG 'beyond its borders,'" said Bob Carrigan, CEO, IDG Communications. "Peter's appointment is an important step in helping us to be a key source of technology information and advertising for many different Web properties."

In commenting on his appointment, Longo said; "I have competed against and partnered with IDG for 20 years, and I now look forward to expanding marketing opportunities for our advertisers and spreading IDG's award-winning editorial."

Prior to his two year tenure at Inform Technologies, Longo served as executive vice-president and president of Zinio from 2003-2006 as it became the leading digital magazine provider. From 1991-2003, he held several executive positions at Ziff Davis Media at brands such as PC Magazine, eWEEK, and MacWeek. Prior to Ziff Davis, Longo worked at CMP Media, Long Island Monthly, and Sport Magazine.

Longo, 46, earned a BA from the College of the Holy Cross.

About International Data Group (IDG)

International Data Group (www.idg.com) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

All product and company names are trademarks of their respective companies.

Source: Business Wire

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