April 28, 2008
Cartoon Network Snaps Up Exclusive LEGO(R) Mini Movie, LEGO Indiana Jones(TM) and the Raiders of the Lost Brick
ENFIELD, Conn., April 28 /PRNewswire/ -- LEGO(R) animation lovers, grab your bomber jackets, whips and TV remotes! The newest CGI animation LEGO mini movie, LEGO Indiana Jones(TM) and the Raiders of the Lost Brick, is slated to premiere as a commercial event within the Cartoon Network Toonami(TM) programming block Saturday, May 10 at 9 p.m. The event, running over four minutes in length, will be hosted by Shia LaBeouf, star of the much-anticipated feature film Indiana Jones and the Kingdom of the Crystal Skull.
Leading up to the mini-movie premiere, Cartoon Network will promote the event through custom on-air spots and online elements at CartoonNetwork.com. Visitors to the Website will get a sneak peek of the on-air event by checking out part one of the mini movie, debuting on the site the week of April 28. The following week, part two will be posted to view, with the full-length mini movie available online following the on-air premiere. In addition, Cartoon Network.com will feature a custom gaming opportunity that features three levels of a LEGO Indiana Jones online game building in difficulty, one level per week, starting April 28.
"We look forward to enhancing the viewing and online experience at Cartoon Network with this exclusive, action-packed multi-platform promotion around this much anticipated film," said Beth Goss, executive vice president, Cartoon Network Ad Sales, Marketing and Enterprises.
"We're thrilled to be working together with Cartoon Network on a second LEGO animation exclusive, generating excitement for our mutual fans and audiences," said Michael Pratt, senior brand manager, LEGO Systems, Inc. "Following the success of our Star Wars(TM) Revenge of the Brick event, our new four-act feature movie is designed to combine the construction, fun and humor of LEGO bricks and minifigures with Indiana Jones adventures to celebrate another blockbuster LEGO line of construction sets based on an iconic movie property."
LEGO Indiana Jones and the Raiders of the Lost Brick was produced by M2 Films.
For more information, or to view the first two blocks of the film before the full-length premiere, visit http://www.cartoonnetwork.com/LEGOIndianaJones starting April 28. To see LEGO Indiana Jones products, including the four new sets available starting May 1, get fun downloads like wallpaper and screen savers or play a game, visit http://www.indianajones.lego.com/.
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
CONTACTS: Julie Stern LEGO Systems, Inc 860-763-6731 [email protected] Jennifer Toner Cartoon Network Ad Sales & Marketing 212-275-6642 [email protected]
INDIANA JONES and related character names, film titles and properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (C) Lucasfilm Ltd. All rights reserved. Used with permission. All other trademarks and trade names are properties of their respective owners.
CARTOON NETWORK the logo and Toonami are trademarks of and (C) 2008 Cartoon Network.
LEGO, the LEGO logo and the Minifigure are trademarks of The LEGO Group. (C) 2008
Web site: http://www.lego.com/http://www.indianajones.lego.com/http://www.cartoonnetwork.com/LEGOIndianaJones