Save Mart & Lucky Supermarkets Use the Internet to Help Consumers Stretch Their Grocery Dollar
Posted on: Tuesday, 29 April 2008, 12:00 CDT
Save Mart and Lucky Supermarkets' Web sites have integrated everything a consumer needs to plan an affordable shopping trip. The Web sites make it easy to create a shopping list using: the interactive weekly circular, hundreds of dollars worth of money saving coupons, recipes that fit specific dietary preferences, and unadvertised specials throughout the stores. No longer does a person have to write a list on the back of an envelope, sort through pages and pages of papers for relevant coupons to clip, and come up with meal ideas; with SaveMart.com and LuckySupermarkets.com planning a shopping trip is as easy as click and save! Once a customer has added all desired items, coupons, and recipe ingredients to the list, one additional click will print out the coupons and the list, with all items sorted by department.
Desiring to create the most advanced Web site of any grocer in California, Save Mart chose to partner with Grocery Shopping Network. Save Mart's Vice President of Marketing, John Kelly, commented on the partnership, "When we launched our new Web sites we wanted to give our customers the best shopping experience available on the web. It was great working with GSN, their expertise and products have put us ahead of our competition, but most of all, our customers just love using our Web sites."
Curt Lund, Chief Marketing Officer of the Grocery Shopping Network, stated, "We're honored to have partners like Save Mart and Lucky Supermarkets that go above and beyond when servicing customers. Thanks to advances in GSN's proprietary technology, customers can get everything they want in one place at one time...the supermarket's website. Even managing your diet can be done now on SaveMart.com or LuckySupermarkets.com. Meal planning with a digital shopping list saves time, and with all the sale items and coupons available, it saves a lot of money as well. For customers of Save Mart and Lucky Supermarkets, it really is as easy as click and save!"
About Save Mart
Save Mart Supermarkets was founded January 17, 1952. The privately owned company operates 250 stores throughout Northern California and Northern Nevada under the banners of Save Mart, Lucky, S-Mart Foods, and FoodMaxx.
About GSN
Grocery Shopping Network provides grocery retailers' Web sites with a suite of proprietary software products that integrate shopping list building, recipes and meal planning with relevant, focused advertising content. GSN (www.groceryshopping.net) brings together the Web and in-store supermarket shopping experience. A GSN-powered site enables consumers to seamlessly shop their store, be presented with sales and promotions in the context of the items they are planning to purchase, access and save recipes for the items they plan to purchase, plan meals and utilize the many discount offers (including coupons) made available by brand manufacturers.
Source: Business Wire
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