LocalBizNOW Becomes Authorized Reseller of Google AdWords; Delivering Online Advertising to Small-to-Midsized Businesses
Posted on: Thursday, 1 May 2008, 15:00 CDT
BIRMINGHAM, Mich., May 1 /PRNewswire/ -- LocalBizNOW (http://www.localbiznow.com/ ), Local Search Experts, announces their new strategic alliance to become an authorized reseller of Google AdWords(TM). LocalBizNOW has experienced rapid expansion since launching in 2006, enabling small to medium- sized businesses the opportunity to enhance its customers return on investments (ROI) and internet presence.
LocalBizNOW's direct sales force will be reselling Google AdWords, an online advertising platform designed to help marketers find and target new customers by delivering relevant ads when users go online to search for specific products and services.
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at http://www.localbiznow.com/About.aspx . As a Google AdWords Authorized Reseller, LocalBizNOW is equipped to help local businesses efficiently tap into the power and reach of the AdWords online advertising platform.
LocalBizNOW Chief Executive Officer Todd Webber views the new strategic alliance as a way to bring online advertising services to smaller companies with limited marketing resources. "We are now able to offer our customers a more robust online advertising offering that is measurable, results-oriented and can help small and medium-sized businesses gain much-needed exposure in the online marketplace," said Webber.
Headquartered in the suburbs of Detroit, MI, with offices in Chicago, Dallas, Cleveland and Grand Rapids, LocalBizNOW enables local business owners to cost effectively market their goods or services to consumers who are using the internet to find businesses operating in various markets in their demographic area. LocalBizNOW allows consumers to easily access contact information, reviews, and special offers online from companies including those who do not have an established company website.
In January 2008, Quantum Ventures of Michigan, LLC took one-third equity partnership in LocalBizNOW. This additional investment will help fund LocalBizNOW aggressive expansion plans throughout the US that will create over 25 new jobs and 50 new jobs in 2008.
Kelsey Group, A Princeton, NJ-based research company, predicts U.S. interactive classified advertising, now at $3.9 billion, will reach $9.1 billion by 2012 and U.S. interactive vertical advertising, now at $100 million, will reach $5.6 billion by the end of the same period.
LocalBizNOW is a leader of local online search engine marketing and solutions for small and medium- sized businesses. LocalBizNOW enables companies with limited marketing budgets to compete on an even playing field with large enterprises by delivering transparent and discernable ROI previously afforded to only large corporations. LocalBizNOW is a pioneer in the local search engine marketing industry, bringing together a patent-pending technology with a strong partnership model and an expanding national sales force. The result is a simple, scalable and affordable local-centric platform for creating, maintaining, tracking and analyzing their hyper-local search advertising campaigns. LocalBizNOW makes nearly 100 percent of the search engine landscape available to its advertisers through partnerships with Google, Yahoo!, MSN, and others.
Google and AdWords are trademarks of Google Inc.
LocalBizNOW
CONTACT: Josh Cline of Regan Communications, +1-617-488-2879,jcline@regancomm.com, or Matt Watkins of Regan Communications,+1-617-488-2893, mwatkins@regancomm.com
Web site: http://www.localbiznow.com/http://www.localbiznow.com/About.aspx
Source: PRNewswire
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