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National Lampoon's SPLOG! to Feature Razz, Inc.'s Talking Photos

Posted on: Tuesday, 6 May 2008, 12:00 CDT

Razz, Inc., the leader in the rapidly growing category of audio photo enhancement, and National Lampoon, Inc. (AMEX: NLN), the most widely recognized brand in comedy, today announced a partnership to create and distribute original Talking Photos via National Lampoon's SPLOG!. Razz will provide the technology for the audio personalized photos, which will allow National Lampoon's team of comedy writers to create original Talking Photos in a featured section on the sports comedy blog. Fans of National Lampoon's SPLOG! will also soon be able to design and share their own talking images directly through the site.

Razz Talking Photos allow people to enrich digital photos with well-known pop culture audio clips and user-recorded voice. Razz will integrate this exclusive technology into National Lampoon's SPLOG!, allowing National Lampoon readers to create and share Talking Photos without leaving the site. In addition, a National Lampoon SPLOG! channel will be added to the current Talking Photos application, allowing Facebook users access to the original Talking Photos created by National Lampoon. Together, Razz and National Lampoon's SPLOG! plan to host a weekly "Best Talking Photo" contest, which will run on the National Lampoon SPLOG! site and within the Facebook application. Users will receive prizes for the funniest and most original Talking Photos each week.

"We are always seeking to engage our readers with Lampoon content in innovative new ways," said Zach Posner, head of online for National Lampoon. "National Lampoon's SPLOG! takes an alternative look at the day's sporting headlines highlighting the comedic elements of the sports world. The partnership with Razz gives us another unique way to put a Lampoon twist on the sporting news while encouraging our users to create and share their own news, taking photos from games, match ups and of athletes, and adding their own commentary to them."

"As huge fans of National Lampoon and SPLOG!, we are excited to work with them and their team of writers," said Jeff Malkin, CEO and co-founder of Razz. "Our Talking Photos application is meant to bring out the creative and comedic side of people, and this partnership highlights that intent. Not only will we introduce a new audience to Talking Photos, but we will have access to new, original content created by the best comedy writers in the business."

With more than eight billion photos shared online last year, experts predict that audio photo enhancement will be the new category to watch within social media; photo enhancement is currently the fastest growing segment of photo sharing. Razz has created an all encompassing service where consumers can create photos, add voice or popular pop culture phrases, share them, rate them and comment on them through various channels. With the National Lampoon SPLOG! partnership, Razz and National Lampoon users will have access to a wealth of new hysterical content to share and enjoy.

About Razz, Inc.

Razz is a social media company leveraging its expertise in user-friendly audio enriching technology to bring a unique entertainment value to the increasing number of people engaging with social media. Razz enables consumers to mash well-known pop culture audio clips and user-recorded voice with their favorite photos to create, share and publish uniquely self-expressive content. The company's distributed platform establishes Razz as the leader in this rapidly growing category of photo enhancement with applications designed for seamless integration across leading social networks such as Facebook and MySpace, the Web, traditional email and mobile devices. Razz fulfills the consumer's desire to participate in more active ways to interact and engage online, allowing users to create, consume, share and rate audio-enhanced photos. For more information, visit http://www.razz.com.

About National Lampoon

National Lampoon, Inc. (AMEX: NLN) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company's broadband channel, the Drunk University Network, and the National Lampoon Video Network, which includes channels on YouTube, AOL, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com

Source: Business Wire

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