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DWL and Harte-Hanks Trillium Software Ally to Deliver Single View of Customer Data and Extend CRM Capabilities

Posted on: Monday, 21 March 2005, 09:00 CST

ATLANTA, Ga., and BILLERICA, Mass., March 21 /PRNewswire-FirstCall/ -- DWL, the leader in transactional customer data integration (CDI) technology, and Trillium Software(R), a division of Harte-Hanks, Inc. , the leading provider of Total Data Quality(TM) solutions, today announced a strategic relationship designed to offer enterprise customers a superior CDI solution by pairing market leading data quality technology with the industry's most robust master customer data hub.

Featuring DWL Customer(TM) and the Trillium Software System(R), the combined offering enables end users to advance the accuracy and results of customer relationship management (CRM) initiatives, significantly improving business decisions and return on CRM investments. DWL and Trillium Software are already successfully engaged with several joint customers including a major financial services company and a major North American telecommunications provider.

This relationship will enable end users to:

* Improve the ability to discover the true content of customer data and

instantly act upon it to improve its value as a strategic asset for the

organization;

* Reduce initial integration time of a data quality solution;

* Avoid the pitfalls and expense of managing and running data quality in

multiple geographic locations by leveraging rule sets across many

applications;

* Develop an operational master customer hub with a complete view of

customers (including hierarchical views of business or corporate

customers).

DWL Customer(TM),a J2EE application that is based on a service-oriented architecture, provides organizations with a single source of customer data across multiple product and business silos. It delivers this single, real-time view plus a set of unique business services to maintain and manage complex customer "events" to all channels. It is designed to provide users with a truly complete foundation for a multi-channel integration and CRM strategy by allowing them to share customer sales and service information, interaction history, campaign information and privacy preferences, for example, across various customer "touch points" to make those interactions more effective.

The Trillium Software System(R) will provide superior Total Data Quality technology to identify, cleanse and link information for customer data, customer account data and product information in a single hub to be accessed by DWL Customer(TM), which will act as a fulfillment engine for Trillium Software and the resulting ability to implement processed, accurate customer data. Users also will be empowered to take advantage of the Unicode-enabled, component-based, single-source, multi-platform software solution from Trillium Software.

"The need to react instantly and intelligently to changing customer data has never been a more critical business issue. Companies have been trying to create a single customer view but struggle with costly implementation and integration challenges," said Bryan Ashley, vice president of marketing and business development, DWL. "This partnership offers companies greater ROI on their CRM projects by using best-in-class solutions for data quality and customer data management that are jointly proven in the market."

"Discovering the true nature of the content of your data and having the ability to react in real time to improve its quality results in information that is fit for business purpose," said Len Dubois, vice president of marketing for Trillium Software at Harte-Hanks. "Together, DWL and Trillium Software bring proven methodologies and industry best practices to enterprise organizations in need of effectively managing customer data to maximize ROI from costly CRM systems."

About DWL

DWL (http://www.dwl.com/) is the authoritative customer data integration (CDI) solution. DWL works with organizations worldwide to address enterprise- wide customer data integration (CDI) strategies using DWL Customer(TM), the most robust customer master data hub on the market. Based on a service- oriented architecture, DWL Customer(TM) provides organizations with the single source of their customer data across multiple product and business silos. It delivers this single, real-time view plus a set of unique business services to maintain and manage complex customer "events" to all channels and provides the foundation for a truly complete multi-channel integration and CRM strategy.

Founded in 1996, DWL is headquartered in Atlanta and has offices in New York, Boston, Chicago, Toronto, St. Louis, London, São Paulo and Kuala Lumpur. DWL clients include SunTrust, MetLife, Citi Cards, Atlantic Blue Cross Care, Empire Financial, Nationwide Insurance and UnumProvident.

DWL has strategic relationships with IBM, HP and leading data quality and ETL (extract, transform and load) vendors. Technology partners include IBM, BEA Systems, Oracle and Sun Microsystems. Key systems integrator relationships include IBM Business Consulting Services, Deloitte Consulting, Bearing Point and Accenture. DWL has been recognized by Deloitte as one of the fastest growing technology companies in North America for three consecutive years and by leading analyst groups including META, Forrester and Gartner as a leader in the customer data integration solution space.

DWL is a registered trademark of DWL Inc.

About Trillium Software and Harte-Hanks

Trillium Software(R), a division of Harte-Hanks, provides businesses with Total Data Quality solutions -- the full complement of technologies and services to profile, cleanse, enhance, and link global data for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Use of the Trillium Software System(R) by many of the world's largest and most successful companies has made Trillium Software the leader in its marketplace. For more information about Trillium Software and its offerings, call (978) 436-8900, or visit Trillium Software online at http://www.trilliumsoftware.com/ .

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Visit the Harte- Hanks Web site at http://www.harte-hanks.com/ or, in the United States, call (800) 456-9748.

Trillium Software and the Trillium Software System are registered trademarks of Harte-Hanks, Inc.

Media Contacts Only:

Trillium Software:

Julie Mello

Horn Group, Inc.

(781) 356-7148

jmello@horngroup.com

DWL:

Karen Jay

DWL, Inc.

(416) 682-3067

kjay@dwl.com

Trillium Software

CONTACT: Julie Mello of Horn Group, Inc., +1-781-356-7148,jmello@horngroup.com; or Karen Jay of DWL, Inc., +1-416-682-3067,kjay@dwl.com

Web site: http://www.trilliumsoft.com/

Source: PRNewswire-FirstCall

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