New Social Network Puts Fashionable Spin on Myspace
Posted on: Thursday, 8 May 2008, 13:00 CDT
The Web site www.fashionspace.com has become the Myspace for young designers hoping to get their big break.Created by 23-year-old London fashion graduate Holly Bellm last October, the Web site currently boasts 20,000 international visitors each day.
Bellm said she was inspired to create the site in Myspace’s footsteps, because she saw a need for designers to be able to create networks with each other.
"While I was studying fashion...MySpace was becoming the best place for (talent scouts) finding the next big band and unsigned artists," Bellm said.
"I saw all this amazing creative talent around me and thought: why not do the same for fashion?"
The Web site is aimed at helping young designers find their audience . Members are able to post photographs of models wearing their designs and advertise for upcoming fashion shows.
They can even sell, buy, or trade their designs and second-hand clothing. Ten percent of each sale goes directly to Bellm and the team of Web developers.
"Our core is to try to help young designers break into the market…we're looking at the tools to get them more sales," Bellm said.
"We provide a networking platform but more importantly the added elements of having your own personal boutique," Bellm said.
Bellm said that many recent graduates turn to the Web because it’s a cheaper and more efficient way of reaching potential clients and employers.
The Web site's popularity has spread rapidly in the past six months, with advertisements on Facebook and word of mouth generating on average 800,000 page views a month.
"Everyone wants to be individual. No one wants to wear the same thing from Topshop or generic brands," Bellm said.
"It's almost like a big Portobello market, you can find quirky things no one else has," she said.
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On the Net:
Fashionspace
Source: redOrbit Staff and Wire Reports
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