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MediaPost Plugs Into the MuseWorx Cloud

Posted on: Wednesday, 14 May 2008, 12:00 CDT

MuseWorx, the recently-launched cloud computing Marketing Operating System for marketing professionals, has entered into a partnership agreement with MediaPost Communications, the leading integrated publishing and content company providing industry information and resources for advertising and marketing professionals.

The announcement was made by Rob Wilson, founder and CEO of MuseWorx parent MRG-International, a New York-based technology solutions provider, and Jeff Loechner, President of MediaPost Communications. The service will roll out in Q2 of this year.

Under the partnership, MediaPost Communications will make a special branded version of the MuseWorx Marketing OS available to its 100,000 plus registered members in the advertiser, ad agency and media buying communities. In addition, MuseWorx users will receive a direct link on their virtual desktops to MediaPost's range of online news feeds, blogs and sites.

This is one of several unique resource relationships MuseWorx is establishing with recognized industry leaders to advance the capabilities and value MuseWorx delivers its users and partners.

"MediaPost has been an innovative leader in online distribution of marketing news, information and resources on the web for over a decade," says Wilson. "It's a perfect partnership."

Offering MuseWorx to its registered members underscores MediaPost's commitment and mission to provide a leading array of the very best resources available that serve its community of media planners, buyers, and other marketing professionals.

"We provide information and tools that are of timely and practical use to marketing professionals," says Loechner. "Offering the collaboration and file sharing advantages of cloud computing in a familiar desktop interface, MuseWorx is changing how the industry works and communicates, and it's important to make it available to all of our members."

MuseWorx functions as a virtual operating system for marketers, ad agencies, interactive agencies, design firms, sales promotion agencies and the entire field of creative suppliers who work for them. MuseWorx provides seamless integration of key applications for digital and media asset management, file sharing, collaboration, approval, storage and archiving, all with connectivity to a host of advanced marketing automation technologies and third-party resources.

Loechner says, "Partnering with MuseWorx is an opportunity to advance MediaPost's core business of providing marketing pros with better ways to work smarter and faster. While our content has traditionally been geared towards the media buying and planning community, our interests, and those of our readers, are wide ranging. What we've built up over the years is a loyal community of members who work in just about all facets of advertising and marketing. Plugging in and offering them MuseWorx--with all its tools and benefits--helps us continue to foster their support."

"Our goal at MuseWorx has always been to bring companies together, make people's jobs easier and help standardize the industry, which mirror what MediaPost is all about," adds Wilson. "We're tapping into the capability of cloud computing to remove the burden of managing, manipulating, approving and storing the massive amounts of digital assets that the marketing community produces on a daily basis. In the process, we intend to change long-established work practices and make the industry super-efficient, so people can concentrate more of their energies on coming up with creative ideas rather than on the process of producing them."

The MuseWorx partnership with MediaPost comes on the heels of its endorsement by several affiliate member groups of the Direct Marketing Association (DMA), the leading global trade association for the direct marketing industry, which have named the product as their official digital asset management tool. Additional partner agreements with industry organizations and trade groups are in the works, adds Wilson.

For more information on the capabilities of MuseWorx, visit www.museworx.com. For more information on MediaPost Communications, visit www.mediapost.com.

About MediaPost Communications

MediaPost is an integrated publishing and content company whose mission is to provide an array of resources for advertising, marketing and media professionals. Since 1996 MediaPost Communications has been the leading advertising and media publisher providing news, opinion, analysis, how-to-information, research, planning resources and directories to help more than 120,000 media, marketing and advertising decision-makers better plan, buy and create online and traditional advertising. MediaPost publishes and presents MediaPost.com, MEDIA magazine, OMMA magazine and a wide range of subject-specific newsletters and blogs. Its roster of conferences and seminars includes The Outfront Conference, Forecast Media Conference, Creative Media Awards, OMMA Conferences and Awards, Email Insider Summit, and Search Insider Summit.

About MRG-International

Based in New York, MRG-International (MRGI) is the leader in cloud computing for marketing and has been providing marketing automation systems since 2005. The company is dedicated to providing advertisers, agencies and creative suppliers with Internet-based technological solutions aimed at making a range of multi-disciplinary marketing functions simpler and more efficient to execute. Its MuseWorx Marketing Operating System is the company's signature product. For more information about MRG-International, please visit www.mrg-international.com.

Source: Business Wire

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