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Ben 10: Alien Force Game Creator Lands on CartoonNetwork.Com to Massive Viewer Adoption and Record Game Play

Posted on: Saturday, 17 May 2008, 18:00 CDT

Cartoon Network's avid Ben 10 fan base launched more than 380,000 new online games in one week at CN.com with Ben 10: Alien Force Game Creator, Cartoon Network New Media's first online game to incorporate user-generated content. The user-generated game hit the site May 5 and garnered more than 20 million game plays its first week online, outstripping the site's previous debut-week game play record of 5 million set in March by Ben 10 Alien Force: Forever Defense.

The game's immediate success also yielded record-breaking unique visitors numbers for CartoonNetwork.com with more than 1 million unique visitors every day for the week of May 5-11. The site hit a record high for the week beginning May 4, with more than 5 million unique visitors. Saturday May 10, CartoonNetwork.com clocked 1.5 million unique visitors, a single-day record.

Specific CartoonNetwork.com highlights since the debut of Ben 10: Alien Force Game Creator include the following:

-- 384,109 Ben 10: Alien Force Game Creator games created

-- 20,293,876 Game Creator game plays

-- 5,317,993 unique visitors for the week beginning May 4

(Data from internal Omniture statistics.)

"Ben 10 fans as well as online gaming fans have embraced this new build-your-own game in droves, validating Cartoon Network's conviction that kids recognize the value of immersive and sophisticated games," said Molly Chase, vice president and executive producer of Cartoon Network New Media. "Our online fans are building and sharing this game and enjoying an unprecedented level of interaction with both a favorite show and their fellow fans. We see this type of game as a wave of the future for the online gaming market and have already begun work on expanding the experience to feature another popular network franchise."

"What is most impressive is the quality of the games that kids are creating," said Art Roche, Cartoon Network New Media creative director. "The execution of this new game creator concept has been remarkable so far and it shows that kids truly enjoy creative online activities."

Ben 10 games currently dominate the top 10 most popular games at CartoonNetwork.com, holding five of the top 10 spots, including Ben 10: Alien Force Forever Defense at No. 2; Ben 10: Alien Force Action Packs at No. 3; Ben 10: Battle Ready at No. 4 and Ben 10: Cannonbolt Pinball at No. 5.

Ben 10: Alien Force premiered Friday, April 18, 2008 at 8 p.m. (ET, PT), and was the most-watched original series premiere in Cartoon Network history. Ben 10: Alien Force begins the next chapter in the continuing Ben 10 saga five years later when 15-year-old Ben Tennyson chooses to once again put on the OMNITRIX and discovers that it has reconfigured his DNA and can now transform him into 10 brand new aliens. Joined by his super-powered cousin Gwen Tennyson and his equally powerful former enemy Kevin Levin, Ben is on a mission to find his missing Grandpa Max. In order to save his Grandpa, Ben must defeat the evil DNALIENS, a powerful alien race intent on destroying the galaxy, starting with planet Earth.

About Cartoon Network New Media

Cartoon Network New Media is responsible for the production of Cartoon Network's popular Web sites, which include CartoonNetwork.com, ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com (the Spanish-language site for kids). These sites are some of the most popular entertainment sites in the world for kids, currently attracting an average of more than 5 million unique users each month in the United States (Nielsen//NetRatings). The top attraction is their roster of games, which drew more than 2 billion game plays in 2007. In addition, Cartoon Network New Media is the creative force behind Cartoon Network's video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with such major carriers as Sprint, Cingular and Verizon.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


Source: Business Wire

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User Comments (22)

22. Posted by kyle on 10/10/2009, 14:49
alienx is awsome
21. Posted by kyle on 10/10/2009, 14:45
whats up pupales
20. Posted by chyle cid on 08/15/2009, 03:17
benten alien force is the greatest show that xas ever built and keven is so cool and ben is aswome even gwen
19. Posted by chyle cid on 08/15/2009, 03:15
Ben ten alien force is the greatest
18. Posted by chyle cid on 08/15/2009, 03:13
ben ten alien force is the greatest
17. Posted by pratik on 07/17/2009, 04:32
how to create your game
16. Posted by pratik on 07/17/2009, 04:30
how to create your game
15. Posted by Andre on 05/08/2009, 16:59
ben10 you are so cool and i lik u and youre show
14. Posted by alin on 05/08/2009, 11:55
abs
13. Posted by ALIF on 04/24/2009, 22:07
BOOK
12. Posted by king pineda on 03/31/2009, 01:57
thank you very much laroin nyo to
11. Posted by Twinsterro on 03/28/2009, 15:27
Dude in the finaly of ben 10 alien force out of 1 million that ben hade with the master control he only use the same aliens com on ben use all of them.
10. Posted by ASIF REZWAN on 02/27/2009, 03:37
GOO. GU. GOO. .
9. Posted by AKIB SADMANEE on 02/27/2009, 03:35
I WANT TO MAKE A GAME. WHAT SHOULD I DO?
8. Posted by teja on 02/14/2009, 20:36
ben is too bad
7. Posted by Bob Cratchet on 11/03/2008, 11:07
Do we????? But does it make toast I say?
6. Posted by DR OCTOPUS on 11/03/2008, 11:04
Did you know that we all live in a yellow submarine!
5. Posted by ANNA MEREDITH on 09/12/2008, 15:39
WHERE CAN I FIND A BEN TEN SWIM BAG
4. Posted by bob101 on 09/01/2008, 08:37
have fun playing MY game
3. Posted by mikey on 09/01/2008, 08:35
2. Posted by zafri on 07/16/2008, 08:18
you are my biggest fand
1. Posted by omar on 05/21/2008, 08:39
haber

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