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PacketHop Picks A&R Partners; Pioneering Wireless Mesh Communications Company Enlists Top Silicon Valley Public Relations Firm

Posted on: Monday, 28 March 2005, 12:00 CST

When organizations need an instant wireless group communications system capable of handling data, voice and video without the constraints of traditional network infrastructure, they turn to PacketHop(TM), Inc. And to help promote its unique mobile meshing solution, PacketHop turned to A&R Partners, Inc. A&R Partners is a technology-focused and award-winning public relations agency with a proven track record of capturing the media's attention for its clients.

Conventional broadband wireless networking is dependent on access points and network-based servers which often intrinsically force customers to undergo costly, time-consuming infrastructure deployments and, in some cases, to purchase proprietary hardware. PacketHop shifts the paradigm by making infrastructure completely optional. The company's standards-based software and applications easily load onto virtually any off-the-shelf laptop, tablet or PDA -- enabling every device to send, receive and route data and to immediately form a mobile mesh broadband network which can operate with or without access points. By creating autonomous mobile mesh networks, PacketHop delivers coverage wherever and whenever users congregate and need instant wireless broadband communications. To capitalize on this exciting new innovation, PacketHop seeks to leverage A&R Partners' experience with wireless technologies, aptitude for creative programs and knowledge of the media.

"PacketHop offers an unrivaled mobile meshing solution and we are excited to ally with an experienced marketing partner to clearly convey our message in a sometimes chaotic and dynamic market environment," said David Thompson, vice president of marketing for PacketHop. "A&R Partners is knowledgeable and experienced and will work closely with PacketHop's marketing and executive teams to get us above the noise and ensure that our unparalleled value reaches our target markets."

PacketHop's Aware(TM) applications enable dynamically-formed groups of wireless users to generate and send multimedia content over a broadband network in real-time. Users can immediately share real-time multicast video, instant messages, geographic location and whiteboarding capabilities, turning any situation where there are wireless-equipped devices into an instant broadband communications network. PacketHop's communications software makes this possible, without needing access points or other wireless infrastructure. The software runs on Microsoft Windows(R)-based systems, uses existing standards-based wireless client devices and can be rapidly deployed as easily as loading an application onto a device.

"PacketHop is providing a brand new way for groups of people to communicate with each other," said Bob Angus, president and managing partner for A&R Partners. "PacketHop's mobile mesh networking system leverages existing technology to create secure networks capable of being established quickly and reliably wherever they are needed."

About PacketHop

PacketHop, Inc. develops mobile mesh networking software which enables instant wireless group communications for commercial enterprises, government organizations and consumer markets. The company's software enables 802.11 standards-based devices to create extended Wi-Fi hot-zones on the fly -- autonomous mobile mesh networks -- which can securely operate with or without access points. By making infrastructure completely optional, PacketHop delivers coverage wherever and whenever instant wireless broadband communications are needed -- with greater resiliency, reliability and robustness than any other comparable technology. Along with the company's device agnostic mobile mesh networking solution that enables rapid and cost-effective deployments, PacketHop offers the Aware suite of multimedia applications including real-time multicast video, resource tracking, instant messaging and whiteboarding. Founded in 2003 and based in Silicon Valley, Calif., PacketHop is funded by venture firms U.S. Venture Partners, Mayfield, ComVentures, and SRI International. For more information on PacketHop, please visit www.packethop.com.

PacketHop and Aware are the trademarks of PacketHop, Inc. The names of other companies and their products mentioned herein may be the trademarks of their respective owners.

Source: Business Wire

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