• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

BlackArrow Ad Management System Featured In CTAM's On Demand Consortium Showcase of Next-Generation Cable TV Technologies at NCTA

Posted on: Monday, 19 May 2008, 09:00 CDT

BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today announced it will be demonstrating its advanced advertising system for delivering dynamic, targeted ad campaigns against viewer demographics and content metadata in on-demand video sessions streamed by Cisco's Content Delivery System (CDS) platform. This SCTE 130-enabled solution is being showcased as part of today's exclusive preview tour of next-generation cable technologies organized by the CTAM (Cable & Telecommunications Association for Marketing) On Demand Consortium, and in the Cisco booth (#2811) during the National Cable & Telecommunications Association's (NCTA) Cable Show in New Orleans this week.

BlackArrow is an active participant in, and contributor to, the SCTE 130 standards definition. This technology is integrated into the BlackArrow ad-management system and underscores the company's commitment to using open standards - thereby enabling partners and customers to deploy standards-based, advanced advertising systems that target and reach audiences across multiple viewing environments.

"Together with Cisco's CDS platform, BlackArrow offers cable providers a dynamic, targeted video advertising solution across multiple playout environments," said BlackArrow CEO Dean Denhart. "By integrating with technology providers such as Cisco that adhere to the SCTE 130 standard we ease technology deployment for operators, helping them achieve their VOD advertising goals faster and more easily, and with greater relevancy for consumers who increasingly watch television content over diverse platforms."

The BlackArrow ad-management system provides a growing list of content programmers and distributors with an integrated suite of tools to manage, deliver and analyze multiplatform ad campaigns for viewer-controlled video. BlackArrow helps clients maximize revenue by dynamically delivering the right ad to the right audience on the right platform via sophisticated controls for targeting, trafficking, inventory-management, reporting and billing. The BlackArrow system is designed for maximal flexibility -- adapting to support any ad unit, strategy or sales model.

About BlackArrow, Inc.

BlackArrow provides multiplatform ad management for viewer-controlled video. The company's ad-management platform streamlines the complexities of video-based advertising -- helping ad agencies reach target audiences, and maximizing new advertising revenues for content providers and distributors. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

Source: Business Wire

More News in this Category