InsightExpress to Provide Ad-Effectiveness Research for Its Clients on the Google Content Network
Posted on: Monday, 19 May 2008, 12:00 CDT
InsightExpress, a leading provider of digital marketing research, announced today that they have been approved as a third party ad-effectiveness research vendor within the Google content network. This approval signifies that InsightExpress has complied with Google's new formal certification process, and is now authorized to conduct brand effectiveness research studies across the Google content network.
The Google content network is one of the world's largest advertising networks, encompassing hundreds of thousands of Web sites that range from premium publishers to long-tail niche sites. The content network reaches more Internet users worldwide than any other online property or network.
The Digital Media Measurement group at InsightExpress is a unique practice area made up of digital media professionals, focused on measuring, testing and optimizing digital and traditional media. At the core of this group is AdInsights(R), a leading digital ad-effectiveness solution developed in 2002 to measure a campaign's impact on key brand measures. AdInsights measures the attitudinal effect of digital advertising via a test/control methodology. Using traditional barometers common to measuring branding effect, i.e. brand awareness, message association, favorability and purchase intent, advertisers and their agencies can gauge the success of digital campaigns as they do offline and in other media.
InsightExpress and Google worked closely together to ensure that campaign effectiveness research complies with Google's policies.
"It's an exciting time for InsightExpress and our clients," said Drew Lipner, SVP, Group Director, Digital Media Measurement at InsightExpress. "InsightExpress' certification on the Google content network will substantially impact our clients' ability to measure across their entire campaign(s), and include Google's extensive network."
About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.
Source: Business Wire
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