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Roost Hatches in Tampa Bay Area

Posted on: Tuesday, 20 May 2008, 09:00 CDT

Roost, the most comprehensive search engine for homes, today announced availability for the entire Tampa Bay area. Roost.com offers potential homebuyers an intuitive, fast and fun search experience, complete with the most comprehensive property listings in the area, to help them find the right home fast.

"Given the increasing inventory of homes for sale, it's critical that those looking to buy can see all the properties available," said Alex Chang, CEO of Roost. "We're bringing Tampa Bay-area residents all local listings from the MLS and other sources within a feature-rich search engine. Many sites don't offer the best data with the best experience and we believe we've solved that problem."

Roost.com brings together a network of individual real estate broker IDX Web sites and a fast and easy-to-use search engine. This approach ensures that consumers have access to the freshest and most accurate property listings as soon as they are available - including all home photos. In addition, Florida brokers and REALTORS(R) can leverage the high quality of the MLS listings to attract additional, self-selected and highly relevant traffic to their core Web sites via the industry's "IDX" standard.

"At Prudential Florida WCI Realty, we are always looking for new and innovative ways to connect home buyers with our professional Sales Associates to help them find their next home," said Rei Mesa, WCI Real Estate Services Division President / Prudential Florida WCI Realty President, COO. "We're very excited to partner with Roost.com to help drive qualified traffic and buyers to our site."

Unlike other online real estate sites, Roost's model ensures consumers have access to comprehensive MLS listings in major metropolitan areas across the U.S., via close collaborations with MLSs and leading local brokers that can help them find their next home.

"Roost.com provides the simplest, most intuitive way to find real estate on the Web," said Bill Scott, Director UI Engineering for Netflix and Web design blogger at Looks Good Works Well. "Most real estate sites force you to search on one page and wait for the results to show on another page. Roost did away with this painful experience by making it simple to change what you are looking for and immediately see your results on the same page. In addition, Roost lets users open all the photos right in context without an annoying jump to a new page."

Roost has formed partnerships with many MLSs across the country. As Roost grows into new target markets, the company will continue to forge these partnerships to provide the most accurate and complete listings data on the market. For the real estate industry, Roost offers an innovative online marketing vehicle for brokers and REALTORS(R). It provides individual "IDX(1)" sites as part of its platform, which use MLS listings in compliance with local policies to attract and qualify self-selected, relevant buyers and sellers to local REALTOR(R)'s sites.

Roost's platform is available across the Tampa Bay including Tampa, Lakeland, Venice, Winter Haven, Englewood, Leesburg, Port Charlotte, Riverview, Wesley Chapel, Lutz, Rotonda West, Plant City, Land O Lakes, Lake Whales and many others. Tampa Bay-area residents can start their home search today by visiting http://www.roost.com.

About Roost

Roost is an innovative online real estate platform that combines a network of individual real estate broker Web sites with a comprehensive search engine. Roost offers new search technology, an intuitive, visual interface and the most comprehensive property listings to help users find a home for sale and find it fast. The company works collaboratively with Multiple Listing Services (MLSs) and real estate brokers in each region to provide up-to-date, accurate data. Roost.com currently lists homes for sale in thousands of other cities across the nation including; Atlanta; Baltimore; Boise; Boston; Chicago; Dallas; Fort Worth; Houston; Minneapolis; Orange County; Orlando; Philadelphia; Phoenix; Portland; St. Paul; Sacramento; Tampa; Modesto; San Diego, Silicon Valley; St. Louis; Denver and Washington D.C. areas, ensuring the results for each local search are complete. Founded in 2007, Roost.com is based in San Francisco, Calif. To start your home search, visit http://www.roost.com. Keep your eye on Roost.

(1) IDX stands for "Internet Data Exchange" commonly called Broker Reciprocity. IDX is the primary means of enhancing cooperation between REALTORS(R) to facilitate the purchase and sale of real estate property.

Source: Business Wire

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