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DoGoodChannel.Com Enables Local Nonprofits to Connect With a Broader Audience Online

Posted on: Wednesday, 21 May 2008, 09:00 CDT

DoGoodChannel.com, a beta version of the free Web service that enables nonprofits to reach millions of potential donors, volunteers and advocates online through a broad network of high-traffic websites, was launched today by good2gether, with over 1,000 nonprofit profiles, including notables such as National Audubon Society, I Have a Dream Foundation and Best Buddies.

Visitors to DoGoodChannel.com can search for a specific cause or organization, or they can browse by cause category or by their preferred means of participation (i.e., volunteer, donate, attend an event). Each listing includes a link to the specific nonprofit's Web site and online donation tool, as well as common social bookmarking and sharing tools, which enable visitors to share their discoveries with friends, family and wider social networks. DoGoodChannel.com currently offers cause information for leading markets such as Boston, San Francisco and Atlanta, and has plans to launch in cities nationwide over the next six months.

"We created DoGoodChannel.com as part of a larger initiative to give nonprofits unprecedented visibility online, says good2gether founder and CEO, Greg McHale. "With this Web-based service, nonprofits can keep information about their programs, events and volunteer opportunities, up-to-date online without the expense or effort typically associated with updating their Web site. In conjunction with DoGoodChannel.com, we'll also be providing individual Do Good(TM) Channels on the Web sites of major media partners later this month to contribute to the awareness of these nonprofits."

Nonprofits that join the good2gether network are able to create a profile for their organization and add unlimited events, volunteer listings, job postings, articles and programs. good2gether also provides its nonprofit participants with marketing tools, such as a Do Good(TM) Badge, which enables them to link directly to their DoGoodChannel.com listing from their own Web site.

DoGoodChannel.com is free for nonprofits and free for the public. The service will be supported through revenue-sharing of optional sponsorship sales on the profiles of nonprofits who wish to obtain sponsors and from revenue-sharing agreements with good2gether's media partners.

With DoGoodChannel.com and the upcoming Do Good(TM) Channels, good2gether is redefining how Americans find and interface with nonprofit organizations. As good2gether launches in cities nationwide over the next six months, nonprofits are directly linked next to online news stories that are related to their causes.

Visit www.DoGoodChannel.com to see how nonprofits are asking the public to Do Good(TM).

About good2gether:

good2gether is a new search and social media Web service that connects people to causes, through a broad network of Web sites, including major media outlets, corporate intranets, college / university Web sites, social networks and more. Built on a scalable, Web 2.0 platform, good2gether enables nonprofits to enter volunteering opportunities, events, in-kind donation needs once - then distributes this info across the entire network, to everyone's benefit: nonprofits leverage free traffic, media partners get local content and fresh ad revenue, sponsors deliver their social responsibility messaging in a targeted, scalable fashion - and people get an easy way to discover, share and engage with causes. Learn more at www.good2gether.com.

-- 89% of American households donate to nonprofit QUICK FACTS:(a) causes; -- 29% adult Americans volunteer; -- 45% of college graduates volunteer; -- Over 20% (and growing) of high schools require community service; -- 55% of teenagers volunteer; -- 41% of teens contribute to charitable organizations; -- 52% of donors say it's important for nonprofit and charitable organizations to use social media to communicate with their supporters; -- Online donations to nonprofits increased 19% in 2007; -- Millennials / Gen Y constituents (who are the most civic-minded generation sine WW2 - will outnumber baby boomers by 2010) don't respond to traditional outreach - but 96% use social networks; and 48% visit them daily. (a)Sources: 2007 Cone Cause Evolution Survey 2008 Harris Interactive Donor Pulse Survey 2008 eNonprofit Benchmarks Study

Source: Business Wire

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