MangoMOBILE Launches New Suite of RFID Technology
Posted on: Wednesday, 21 May 2008, 12:00 CDT
MangoMOBILE, a provider of mobile marketing solutions, has launched a suite of new RFID technology specifically developed to generate measurable solutions for event marketers and their clients.
The turn-key solution utilizes proprietary software developed by MangoMOBILE combines handheld-networked computers, and radio frequency identification chips integrated into a variety of wearable devices. This system dramatically improves event tracking, reporting, data-capture, and post-event communications, while streamlining on-site operations.
TJ Person, president of MangoMOBILE, said: "So for instance, after a consumer attends an event, our automated system can push out a highly-customized text-message or email offer based on how the consumer chose to engage with the brand that day -- or even based on a broader set of historical data points associated with that consumer, market or demographic."
Source: Datamonitor
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