ContextMedia Selects BroadSign to Power Digital Signage Network
Posted on: Thursday, 22 May 2008, 09:00 CDT
BroadSign International, a provider of SaaS solutions for managing digital signage networks, and ContextMedia, a point-of-care digital media network operator, are deploying screens at 900 locations to create the largest diabetes health education network in North America.
ContextMedia owns and operates the Diabetes Health Network (DHN) - a network of digital displays installed in medical offices. The location-specific video programming inspires patients, educates them about their condition, provides nutritional tips and gives advice on products that can help them lead a healthier life.
The content loop consists of high-quality video segments produced by the world's sources of diabetes education, combined with sponsor messages. The DHN model allows doctors to customize programming for their office by selecting content from an extensive library and mixing in their own video messages.
Membership in DHN is free for doctors who meet certain criteria. ContextMedia, Inc. installs and maintains the screens at no cost to the clinics, while doctors have control over the content playing in their office and can use ten percent of airtime for their own messaging.
Source: Datamonitor
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