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SocialMedia Networks' Co-Founder and VP of Engineering to Discuss Monetizing Application Traffic on Social Networking Sites at Google I/O

Posted on: Tuesday, 27 May 2008, 09:00 CDT

SAN FRANCISCO, May 27 /PRNewswire/ -- SocialMedia Networks announced today that co-founder and vice president of engineering Sourabh Niyogi will speak at the Google I/O - Web Forward Conference. At this two-day developer gathering, Mr. Niyogi will lead the session "Monetizing Application Traffic on Social Networks" on Thursday, May 29, 2008. With the number of creative applications on social networks sites increasing, developers are interested in learning how to market and manage these applications for business and monetary gain. Social media offers new opportunities, and challenges, for advertisers and creators striving to market and deliver tangible results.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGO)

With social networking sites, brands have the opportunity to reach the coveted demographics -- young, savvy consumers who tend to shun traditional advertising outlets -- in ways that resonate with their specific interests and values. Brand marketers and application creators are eager to learn how to participate in the social network advertising ecosystem.

In this session, Mr. Niyogi will describe SocialMedia Networks' experiences over the past year as the world's leading social application advertising network. He will discuss the successes and challenges of growing applications, and how to monetize and measure their traffic. Mr. Niyogi will share key metrics attendees can use as baseline assumptions in building a profitable social media application business. The session will be held at 11:20 a.m. at the Moscone West Hotel.

For more information about this event, please visit: http://code.google.com/events/io/about.html

About the Speaker:

Under Sourabh Niyogi's leadership, SocialMedia Networks has built one of the largest independent social advertising networks where developers can monetize their social applications on Facebook, Bebo and OpenSocial-based social networks. As co-founder and vice president of engineering, his enthusiastic creativity has produced a number of key products for SocialMedia Networks, including the cornerstone application for developers, Appsaholic.

Previously, Mr. Niyogi was a researcher at MIT in cognitive science, computational linguistics and machine vision. He also worked as a consultant with a number of leading advertising technology companies in the late 90s, including NetGravity.

Mr. Niyogi studied computer science at MIT, graduating with a master's degree in electrical engineering while pursuing his PhD in computational linguistics.

About SocialMedia Advertising Network:

SocialMedia Networks enables developers of social media applications to monetize their traffic by providing marketers with the ability to advertise within applications. The company had created the SocialMedia Advertising Platform, which currently delivers over 3B ads per month on over 5,000 applications running within Facebook, Bebo, Hi5 and Myspace. SocialMedia Networks has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and Happy Hour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. SocialMedia Networks is based in Palo Alto and San Francisco, CA, with a seasoned leadership team that has been building businesses in the online advertising space for the past 10 years. Interested in joining the conversation? Please visit: http://www.socialmedia.com/

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

SocialMedia Advertising Network

CONTACT: Hollis Guerra of blast! PR, +1-919-833-9975, ext. 14,hollis@blastpr.com, for SocialMedia Advertising Network

Web site: http://www.socialmedia.com/

Source: PRNewswire

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