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SocialMedia Networks CEO Seth Goldstein to Deliver Keynote Address on Taxonomy of Social Media at IAB Leadership Forum: User Generated Content

Posted on: Monday, 2 June 2008, 09:21 CDT

NEW YORK, June 2 /PRNewswire/ -- SocialMedia Networks announced that co-founder and CEO Seth Goldstein is presenting the initial keynote today at the IAB Leadership Forum: User-Generated Content at 9:15 a.m. The address, "Wikis & Widgets, Blogs & Tweets: Defining User-Generated Content & Social Media" will cover the various formats of social media and the need for standardized definitions across the ecosystem in order to take full advantage of the channel's many opportunities.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGO)

Advertisers are struggling to understand and define social media advertising in their marketing campaigns, but the importance of utilizing this growing outlet is evident, and brands are eager to put structure around the social media landscape. Advertisers have the ability to interact and engage consumers on a more meaningful level, and education is key to successfully employ social media for a positive return on investment.

In this keynote, Mr. Goldstein will lay out the core taxonomy for the social media and marketing landscape, promoting a cohesive understanding of the space. In order to monetize and manage social media campaigns, brands must understand what exactly it is that they are striving to monetize. Between "blogging,""social networking versus social advertising,""widgets and applications,""twitter" and "user generated content", it is easy to get lost in a sea of social media jargon. Mr. Goldstein will define and dissect social media terms. Attendees will leave with a clear understanding of social media and the tools and vocabulary needed to successfully implement their own social media campaigns.

For more information about this event, please visit: http://www.iab.net/events_training/ugc2008/overview

About the Speaker:

Mr. Goldstein is the co-founder and CEO of SocialMedia Networks. He is also an angel advisor to a number of Web services companies such as Aggregate Knowledge, Lijit and Downfly. He was the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!). In 1995, he created SiteSpecific, one of the first Internet advertising companies. Mr. Goldstein was Entrepreneur-in- Residence at Flatiron Partners from 1998-2000.

In 2002 Seth co-founded Majestic Research, a next generation Wall Street Research firm that provides leading hedge funds with proprietary data insights. In 2005 he created Root Markets, the first financial exchange for Internet mortgage leads.

About SocialMedia Advertising Network:

SocialMedia Networks enables developers of social media applications to monetize their traffic by providing marketers with the ability to advertise within applications. The company had created the SocialMedia Advertising Platform, which currently delivers over 3B ads per month in over 5,000 applications running within Facebook, Bebo, Hi5 and Myspace. SocialMedia Networks has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and Happy Hour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. SocialMedia Networks is based in Palo Alto and San Francisco, CA, with a seasoned leadership team that has been building businesses in the online advertising space for the past 10 years. Interested in joining the conversation? Please visit: http://www.socialmedia.com/

Photo: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

SocialMedia Networks

CONTACT: Hollis Guerra of blast! PR, +1-919-833-9975, ext. 14,hollis@blastpr.com, for SocialMedia Networks

Web site: http://www.socialmedia.com/

Source: PRNewswire

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