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Business Wire Provides Privileged Access to Media, Investors in Latin America's Largest Economy Via an Exclusive Distribution Agreement With Agencia Estado, Brazil's Prestigious Media Powerhouse

Posted on: Monday, 2 June 2008, 09:21 CDT

Business Wire today announced an exclusive relationship with Agencia Estado, Brazil's most influential media organization, providing Business Wire members with a unique opportunity to target Latin America's largest and most lucrative market.

Business Wire has negotiated exclusive access to a comprehensive multi-channel platform that includes the media, corporate, government and investment communities.

Agencia Estado distributes Business Wire's Portuguese-language releases via its AE Broadcast, AE Sistema de Informacao, AE Broadcast Investidor Pessoal, AE Comunicacao Empresarial and AE Midia networks, as well as to leading portals. Some 300 Brazilian media outlets subscribe to the Agencia Estado news service, which includes the Business Wire content.

Under the reciprocal agreement, Agencia Estado will market Business Wire's worldwide media and investor relations networks to the Brazilian corporate community. The Agencia Estado-Business Wire combination provides Brazilian companies with seamless access to global consumer and capital markets, a capability certain to grow in importance given Brazil's magnified role in the global economy.

"Business Wire's privileged access to Agencia Estado's powerful media and financial networks strengthens Business Wire's leadership position in the 'BRIC' markets that are redefining the 21st Century economy," said Cathy Baron Tamraz, Business Wire's president and chief executive officer, in making today's announcement. "Business Wire's strong national affiliations in Russia, India and Greater China--in addition to Brazil--provide its members with unparalled coverage in these growth markets."

"This partnership is a great step for us," said Rosa Dalcin, executive director of Agencia Estado. "Since this is a growing opportunity for our clients to divulge their information around the world by Business Wire, as well as this is an opportunity for Business Wire clients to distribute their releases to a premium audience in Brazil by Agencia Estado."

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.

Agencia Estado:

Founded in 1970, Agencia Estado ("AE") is the leading provider of news and information to Brazil's financial, corporate and media markets. AE is a subsidiary of the Estado Group, founded in 1875 with the publication of O Estado de Sao Paulo, today one of Brazil's leading daily newspapers.

Other companies that are part of the Estado's Enterprise Group are: Radio Eldorado broadcastng (1958), Jornal da Tarde newspaper (1966), OESP Midia Direta (1984), and OESP Grafica (1988).

AE offers its clients more than 400 premium products that cover business news, investing news, global news, and real-time pricing indicators and market quotations from equity and commodity exchanges worldwide. Subscribers can access information via the following platforms:

AE Broadcast: real-time terminal network that reaches more than 12,000 business decision-makers and financial professionals.

AE Sistema de Informacao: Web-based product geared to corporations and media interested in news and analysis.

AE Midia: 24/7 electronic information provider servicing the needs of content portals, newspapers, TV and radio broadcasters, and mobile phones.

AE Movel Broker: Real-time market-moving information accessible by Internet-enabled portable devices.

AE Comunicacao Empresarial: Comprehensive network to disseminate corporate and financial information. Designed to meet the needs of PR and IR communications professionals.

Source: Business Wire

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