• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

LaunchPad Media Creates Duncan Hines Micro-Site for 'Cupcakes for a Cause'

Posted on: Monday, 2 June 2008, 09:21 CDT

BOSTON, June 2 /PRNewswire/ -- LaunchPad Media(SM), an interactive media agency, created a micro-site for the Duncan Hines(R) National Bake Sale Contest, which supports "Cupcakes for a Cause" to benefit CancerCare for Kids(TM).

The micro-site invites groups or individuals to host a bake sale, send in donations, and enter to win prizes. http://www.duncanhines.com/cupcakes/ The prizes include U.S. Savings Bonds and kitchenware.

CancerCare for Kids provides free support services to children affected by cancer and their families. http://www.cupcakesforacause.org/cancerCareForKids.html

"We are pleased to help promote a worthy cause by creating this micro-site," said Alex Poulos, president and cofounder of LaunchPad. "The idea of a national bake sale contest is inspiring. It sends the message that we can all help in our own way -- whether it's baking, hosting a bake sale, spreading the word to neighbors, or just donating by buying a cupcake.

"We know that the web is increasingly 'the real world' in the way businesses reach out to consumers. It's equally true that businesses can use the web as a catalyst for charity and social networking; combining web technology with the spirit of neighbor helping neighbor.

"The best, new fundraising tools for non-profits all have a web component and can go viral. We try to create the most effective websites for non-profits and businesses alike by making them eye-catching, authentic and persuasive. We are especially proud to help Duncan Hines and 'Cupcakes for a Cause' and hope the bake sale contest becomes a great national tradition."

The Duncan Hines micro-site makes it easy to participate in "Cupcakes for a Cause," providing instructions on how to produce and promote a bake sale, as well as coupons for baking mixes.

"We know that bringing Duncan Hines into 'Cupcakes for a Cause' will help to make this Cupcakes campaign our most successful ever," said Sue Lee, Director of Institutional Giving at CancerCare. "The alliance makes sense, as both companies work to create special moments between children and their families. We can't wait to see the results of the 2008 campaign through these added program elements."

About LaunchPad: LaunchPad is an award-winning creative agency specializing in interactive media production -- creating websites and driving traffic to them through advertising, SEO, and public relations. Based in Watertown, MA, LaunchPad serves clients throughout the U.S.

http://launchpad.tv/

LaunchPad Media

CONTACT: Alex Poulos or Todd Domke, +1-617-926-8700, both of LaunchPadMedia

Web site: http://launchpad.tv/http://www.duncanhines.com/cupcakeshttp://www.cupcakesforacause.org/cancerCareForKids.html

Source: PRNewswire

More News in this Category