Time Warner Cable Set to Offer Web-to-TV Technology
Posted on: Monday, 2 June 2008, 12:00 CDT
Time Warner Cable Inc plans to offer an overall home networking system that will allow subscribers to easily bring Internet video to their televisions, according to Chief Executive Glenn Britt.Britt said that currently, it is “pretty hard get Internet stuff on your TV”.
"We're actually going to have equipment we make available to subscribers," he said. "It's actually going to be a new wireless cable modem that will allow you to network everything in your house."
Addressing the crowd at the Sanford C. Bernstein Strategic Decisions Conference in New York, Britt offered few specific details on when the service would be available and how it works.
He estimated it would take between one to two years to popularize such technology already sold by the likes of Apple Inc.
"Within a relatively short time .. . it's going to be very easy to get Internet TV on your big screen TV," he said.
Users of Apple TV can view downloaded movies from their computers on their television screens.
TiVo Inc also allows many of its subscribers to view select Web video from providers such as The Onion, the New York Times and CNET Networks. The video is downloaded from the Internet to a TiVo set-top box for viewing later.
However, we’re still in the early phases of web-to-TV technology, mostly because of the complexity of making web video look good on higher resolution TVs.
Some say consumers may be hesitant to buy more equipment and pay monthly cable or satellite fees. It could also be a challenge getting average consumers to navigate the thousands of web sites that offer unique video.
Major cable operators have had success spreading such technologies among their large pool of subscribers, including the digital video recording technology that originally made TiVo famous.
Time Warner Cable recently announced plans to separate fully from Time Warner Inc by the end of the year. Shares for Time Warner Cable have risen 2 percent to $30.57.
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Source: redOrbit Staff and Wire Reports
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