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Bridgerland Phone Book-Logan Pages Partners With Boomdash to Enable Local Businesses to Advertise Online

Posted on: Tuesday, 3 June 2008, 09:00 CDT

Boomdash, LLC, a new innovative provider of online marketing solutions to local businesses, announced today its partnership with Bridgerland Phone Book-Logan Pages, a leading yellow page publisher for Utah and Idaho. The partnership will allow Bridgerland's Logan Page's advertisers to advertise online and on mobile phones.

Advertisers with local directory publishers are requesting new media advertising opportunities. Meeting this demand can be time-consuming and costly. Boomdash offers publishers a simple, low-cost solution to provide what the advertisers want most-to be found by their customers when they search on the Internet.

"Our partnership with Boomdash will enable us to bring high-quality Internet advertising capabilities to our advertisers," said Wendy Ashcroft Buhr, Managing Partner of Bridgerland Phone Book-Logan Pages. "We are proud to be the only local phone book having served the Cache-Bridgerland area for more than 25 years. We want to continue by providing the most efficient marketing solution to our advertisers. Boomdash Reach & Go enhances market penetration, allowing us to better serve the needs of our local businesses."

Boomdash Reach enables businesses to create, manage and publish online ads with major Internet Search Engines based on a monthly budget they establish. Additionally, Boomdash Reach includes a proprietary ad optimization tool that monitors performance and automatically makes adjustments to the ad, creating a more effective marketing campaign.

Boomdash Go creates a dynamic Web presence for small businesses whether or not they already have a Web site. Specifically, Boomdash Go includes a click-to-call button that enables potential customers to easily make a phone call to the business with the click of a mouse. In addition, Boomdash Go offers a mobile coupon solution that sends promotional coupons directly to the customer's mobile phone.

"It is not enough for publishers to just put an electronic copy of their print directory online," said Cesar Nerys, Founder and CEO of Boomdash, LLC. "Customers prefer using sites like Google and Yahoo to find local businesses. That means any solution you offer has to work in that realm."

Boomdash offers its Boomdash Reach & Go solution exclusively through independent local yellow page directory publishers, a sales channel small businesses value and trust. This benefits both sides by allowing local businesses to work with a partner they already know and trust while helping local publishers build new revenue.

About Boomdash

Boomdash helps local companies attract and convert online prospects through new media channels. By partnering with independent publishers Boomdash can help local companies do business and gain visibility online. Boomdash is headquartered in Ann Arbor, Michigan. More information is available at www.boomdash.com.

About Bridgerland Phone Books-Logan Pages

Bridgerland Phone Book-Logan Pages is an online, print and mobile phone directory distributing over 75,000 printed phone books a year for the Logan, UT area, including Cache, Franklin, Bear Lake and Rich counties. The print edition has been published in the valley for over 25 years and the online edition is going on its 5th. More information is available at www.loganpages.com.

Source: Business Wire

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