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Roost.Com Offers Access to All Denver Area Homes for Sale

Posted on: Tuesday, 3 June 2008, 12:00 CDT

Roost, the most comprehensive search engine for homes, today announced availability for the entire Denver area offering local homebuyers the most complete and up-to-date homes for sale content on the Web.

"What prospective homebuyers don't realize is that homes for sale content on the Web is not a commodity - it's not all created equal," said Alex Chang, CEO of Roost. "Most sites on the Web try to mask how many homes for sale they have in a particular area because they often receive incomplete listing feeds from local agents, brokers or real estate listing syndication sites. These feed-based models leave consumers with a partial view of the homes for sale landscape because that model relies on local brokers and agents to take an additional step while listing their homes for sale and submit their listings to the handful of sites dedicated to real estate search. At Roost, we've set out to solve this problem by going direct to the source of this data - the local Multiple Listing Service (MLS)."

Roost partners with the local MLS and local brokers to provide a search engine that provides consumers access to all publicly available homes for sale data via a network of individual broker sites accessed via the Roost.com search engine. By doing this, Roost ensures Denver consumers receive a single, consistent experience for searching comprehensive property listings. Roost also provides homebuyers access to For Sale by Owner listings and New Construction listings in order to ensure a truly comprehensive experience.

"Roost.com provides the simplest, most intuitive way to find real estate on the Web," said Bill Scott, Director UI Engineering for Netflix and Web design blogger at Looks Good Works Well. "Most real estate sites force you to search on one page and wait for the results to show on another page. Roost did away with this painful experience by making it simple to change what you are looking for and immediately see your results on the same page. In addition, Roost lets users open all the photos right in context without an annoying jump to a new page."

In addition to offering an intuitive and comprehensive consumer experience, Roost is working extremely well for broker partners as well. A recent internal study revealed that Roost traffic included 88% more new visitors to broker sites versus any other referral source. In addition, visitors referred from Roost.com spend twice as much time on site and nearly three times as much time on each listing page. "That's a highly engaged consumer in my mind," said David Winans president of TexasMLS.com - a leading Real Estate Broker in the Dallas metro area. "We're thrilled to partner with Roost to receive highly qualified consumer traffic as an incremental marketing channel for us."

Roost.com has no setup fees and no commitment term for brokers. Brokers simply pay for the traffic when they want it. Brokers interested in learning more about Roost can contact Matthew Cullen, Vice President of Business Development at (415) 250-7087 or email sales@roost.com. Roost has formed partnerships with many MLS boards throughout the country bringing a comprehensive home search experience to homebuyers in over 11,000 cities - with nearly 1.5 million listings updated multiple times each day.

About Roost

Roost is an innovative online real estate platform that combines a network of individual real estate broker Web sites with a comprehensive search engine. Roost offers new search technology, an intuitive, visual interface and the most comprehensive property listings to help users find a home for sale and find it fast. The company works collaboratively with Multiple Listing Services (MLSs) and real estate brokers in each region to provide up-to-date, accurate data. Roost.com currently lists homes for sale in thousands of other cities across the nation including; Atlanta; Baltimore; Boise; Boston; Chicago; Dallas; Denver; Fort Worth; Houston; Miami; Minneapolis; Orange County; Orlando; Philadelphia; Phoenix; Portland; Sacramento; San Diego; St. Paul; Tampa; Silicon Valley; St. Louis; and Washington D.C. areas, ensuring the results for each local search are complete. Founded in 2007, Roost.com is based in San Francisco, Calif. To start your home search, visit http://www.roost.com. Keep your eye on Roost.

Source: Business Wire

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