Local.Com Announces Record Search Traffic, Direct Sales Force Expansion
Posted on: Wednesday, 4 June 2008, 09:00 CDT
Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced record search and organic traffic for May 2008, as well as a significant sales force expansion.
The Local.com site and Local Connect(TM) network received a total of over 16 million monthly unique visitors (MUVs) in May, up from a record total of 15 million MUVs in January, the company's seasonally strongest month. Organic traffic also reached an all-time high, exceeding 6 million MUVs, or over 38% of the company's total traffic for the month. This represents an increase of approximately half a million MUVs over February's record 5.7 million MUVs.
The company also announced that it has doubled its outsourced sales force, which now exceeds one hundred personnel. The expanded sales force is selling the company's Local Promote(TM) subscription advertising product.
"Our two most important initiatives this year are to increase organic traffic and grow our direct advertiser base," said Heath Clarke, Local.com chairman and CEO. "Both of these initiatives represent high margin revenue to Local.com, and are expected to return us to profitability. We are making solid progress in each area."
Local Connect(TM) is one of the largest local search syndication networks, publishing business directories on over 570 regional media sites, including newspapers, TV and radio stations, and city portals. The company recently announced a strategic partnership with MediaSpan, a leading provider of digital content management and online marketing solutions that is expected to expand Local.com's network to approximately 2,000 sites.
Organic traffic includes all non-search engine marketing (SEM) sourced traffic. All site traffic and usage statistics are from third-party service providers engaged by the company.
About Local.com
Local.com (NASDAQ:LOCM) is a top U.S. website and local search network attracting approximately 16 million visitors each month seeking information on local businesses, products and services. Powered by the company's proprietary Keyword DNA(R) and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile(TM) provides local search results to mobile phones and wireless devices. The company serves the UK market at http://uk.local.com. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.
Source: Business Wire
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