Illinois Lottery Gives Players a Second Chance
CHICAGO, June 4 /PRNewswire/ — To launch its “Replay for Riches” summer promotion, the Illinois Lottery invited people across the state of Illinois to share one moment in their lives that deserved a second chance. A camera crew set to the streets and talked to nearly 100 people about their “second chance” moments. Some responses included:
— “I would have called the guy that gave me his number.” — “I wouldn’t have re-gifted. I received a little mug and then gave it back to the same person I got it from.” — “I would relive my senior prom … don’t ask!” — “It would be my wedding day. And, my husband would be on time instead of late and having someone go find him.”
All the video responses can be viewed at http://www.illinoislottery.com/. Visitors to the site can also take part in an interactive survey that asks participants to select a moment that they would want to “replay” and view the results in real-time.
According to the survey, the 5 most popular second-chance “replay” moments thus far include:
1. I would have chosen a different career path. 2. I would have taken that vacation. 3. I wouldn’t have married so young. 4. I would have gotten more exercise. 5. I would have called/visited my parents more.
As an added bonus, online visitors can play virtual scratch-off games and access details on how they can “Replay for Riches” this summer and get a second chance at striking it rich.
Between now and August 29, 2008, the Lottery will select 12 weekly winners to participate in their “Replay for Riches” promotion. Each winner will attend a special qualifying round and spin the “Replay for Riches” wheel, which features prize amounts varying from $25,000 to $150,000. Each contestant will then decide whether to receive a prize check for the amount shown on the wheel or to place the amount won on the “Replay for Riches” leader board, with a chance to participate in the summer promotion’s finale.
The six contestants with the highest amounts on the leader board at the end of the promotion will attend the “Replay for Riches” finale, where one lucky winner will go home with $1 million and the remaining five finalists will walk away with $100K.
“This summer’s promotion is one of the Lottery’s best ever,” said Illinois Lottery Director of Marketing Sarah Cummins. “Not only are we offering a variety of exciting games and a chance at $1 million, but our microsite has increased our online presence to further engage our players.”
All qualifying instant tickets are marked with the “Million Dollar Summer” logo in the upper right hand corner. These tickets include: “Sunny Money” ($1 ticket), “Five Star Cash” ($5 ticket), “$2,000,000 Go For the Gold” ($20 ticket), “Sizzlin Showdown” ($3 ticket), “Summer Spectacular” ($10 ticket), “Volley Bucks” ($2 ticket), and all online games purchased between April 22, 2008 and August 29, 2008.
To enter, players have two options: Option #1 — Enter Online: Enter via http://www.illinoislottery.com/ by registering $30 in qualifying non-winning tickets. Players should click on the “Million Dollar Summer” logo on the home page then click the Online Ticket Entry tab on the right hand side. Option #2 — Enter by Mail: Send in $30 in qualifying non-winning tickets with the player’s name, address and phone number on the back of each non-winning entry ticket to: Illinois Lottery “Million Dollar Summer” Promotion PO Box 19086 Springfield, Il 62794-9086 About the Illinois Lottery
Founded in 1974, the Illinois Lottery is a state agency with annual sales over $2 billion. Since its inception, the Lottery has contributed more than $14 billion to the state Common School Fund to assist K-12 public schools. Players must be at least 18 years old. For more information on the Illinois Lottery please visit our Web site at http://www.illinoislottery.com/.
Contact: Madonna Duncan (312) 255-3143 (office)
(773) 960-5829 (cell)
Illinois Lottery
CONTACT: Madonna Duncan, +1-312-255-3143, cell, +1-773-960-5829, forIllinois Lottery
Web site: http://www.illinoislottery.com/