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SocialMedia Networks to Speak on Three Panels at Graphing Social Patterns East

Posted on: Friday, 6 June 2008, 09:00 CDT

WASHINGTON, June 6 /PRNewswire/ -- SocialMedia Networks announced today that Co-Founder and VP Consumer Products, David Gentzel, VP of Marketing and Business Development, Eddie Smith, and Developer Relations Manager, Nick Gonzalez, have all been asked to be panelists at the Graphing Social Patterns East Conference next week in Washington, D.C. The conference focuses on bringing together both business executives and technical developers who want to learn more about the evolving social media environment, and how to reach online communities using new and established social networking platforms and applications.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGO)

Kicking off the conference is a special three hour tutorial. The "Intro to Facebook and Bebo Application Development" workshop will provide an introductory technical overview of the Facebook & Bebo platforms. As a top Facebook application developer and creator of several popular applications with more than one million users, Mr. Gentzel will walk through the development of a basic social application. Attendees will learn how to create an application outline, app invitations & notifications, profile box, canvas pages, news feed messages, and how to get list in application directories. Additional demonstrations & examples will be provided by top Facebook & Bebo app developers. The workshop will be held from Monday, June 9 from 9:00 a.m. to noon in Regency F.

As consumers spend more and more of their time on social networks and less viewing traditional media outlets, it is becoming imperative for advertisers to leverage the channel and make social media a part of their marketing mix. Mr. Smith will participate on the panel, "Where Social Gets Down to Business: Advertising vs. Appvertising" and discuss how traditional advertising works on social networks. Sharing what products and techniques are required to develop a viral marketing campaign, attendees will learn how to use social networks, social advertising and social applications to reach hundreds of millions of today's online users. Mr. Smith's panel is on Tuesday, June 10th from 11:20 a.m. to noon in Regency E.

Providing a more technical perspective, Mr. Gonzalez will speak on the panel, "Show Me the Monetization: Turning Apps into Dollars". Brands have the opportunity to reach coveted demographics -- young, savvy consumers who tend to shun conventional advertising outlets -- in ways that resonate with their specific interests and values. Once an application goes viral and users are engaging with it, brands still need to see results. In this session, Mr. Gonzalez will share how to effectively monetize applications or widgets through social media advertising for a positive ROI. His panel is on Wednesday, June 11th from 4:10 p.m. to 4:50 p.m. in Regency E.

About the Speakers:

David Genzel is Co-Founder and VP of Consumer Products at SocialMedia Networks. He is also a top Facebook app developer and the creator of several apps with more than one million users, including Happy Hour and Food Fight. According to David, "I make viral apps."

Eddie Smith is the Vice President of Marketing and Business Development at SocialMedia Networks. Prior to SocialMedia Networks, Eddie was the vice president of digital marketing at WebTrends. He has significant expertise marketing and selling into Internet Retailer Top 100 advertisers along with the world's largest digital advertising agencies. Previously, he headed up business development with NexTag and help management positions with USADATA, DoubleClick and Reuters Marketing Information.

Nick Gonzalez runs Developer Relations for the social ad network SocialMedia Networks. SocialMedia Networks helps advertisers reach social networking users, and helps developers monetize their applications on social networks.

Prior to SocialMedia, Nick was the second employee and analyst/writer for TechCrunch.com, the largest blog reporting on the rapidly evolving internet industry. He also writes from time to time on his personal blog RunningWithFoxes.com, consults for startups, and is a regular speaker on social media at events and companies.

About SocialMedia Advertising Network:

SocialMedia Networks enables developers of social media applications to monetize their traffic by providing marketers with the ability to advertise within applications. The company had created the SocialMedia Advertising Platform, which currently delivers over 3B ads per month on over 5,000 applications running within Facebook, Bebo, Hi5 and MySpace. SocialMedia Networks has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and Happy Hour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. SocialMedia Networks is based in Palo Alto and San Francisco, CA, with a seasoned leadership team that has been building businesses in the online advertising space for the past 10 years. Interested in joining the conversation? Please visit: http://www.socialmedia.com/

Photo: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

SocialMedia Advertising Network

CONTACT: Hollis Guerra of blast! PR, +1-919-833-9975 ext. 14,hollis@blastpr.com, for SocialMedia Networks

Web site: http://www.socialmedia.com/

Source: PRNewswire

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