Time Warner Cable and Bright House Networks to Carry WAPA America
WAPA America today announced that it has entered into agreements with Time Warner Cable (NYSE: TWC) and Bright House Networks to carry its programming. WAPA America recently launched on Bright House Network’s Digital Cable tier (channel 63) in Orlando, Florida and will soon launch on Time Warner’s New York City system and Bright House Network’s Tampa system. The terms of the deals were not disclosed.
WAPA America originates from Puerto Rico and contains the best programming of WAPA-TV, Puerto Rico’s leading broadcaster, plus unique offerings for the U.S. market such as exclusive rights to the Puerto Rican Professional Basketball League. WAPA America broadcasts Puerto Rico’s most popular entertainment programming, including SuperXclusivo, the highest rated local program in Puerto Rico, and over 40 hours per week of local news. In addition, WAPA America will be the exclusive Spanish-language broadcaster of the annual New York Puerto Rican Day Parade and of the Miss Puerto Rico Pageant in September.
WAPA-TV is a portfolio company of private equity firm InterMedia Partners, headquartered in New York City.
Jose Ramos, President of WAPA-TV said, “We are delighted to be launching WAPA America with Time Warner Cable and Bright House Networks and look forward to serving their Hispanic customers with the best in Spanish-language programming. We plan to be a vital part of their extended communities.”
Added Melinda Witmer, Executive Vice President and Chief Programming Officer for Time Warner Cable: “Time Warner Cable is committed to ensuring that our Hispanic customers receive culturally relevant, family-oriented content in Spanish language.”
About InterMedia Partners, L.P.: InterMedia Partners is a private equity investment firm that makes investments in media companies. Currently investing its seventh fund, InterMedia is focused on media content catering to underserved audiences.
About Time Warner Cable:
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of March 31, 2008, Time Warner Cable served approximately 14.7 million customers who subscribed to one or more of its video, high-speed data, and voice services, representing approximately 33.0 million revenue generating units.
About Bright House Networks (BHN)
Bright House Networks is the nation’s 6th largest MSO with 2.4 million customers in several large markets including Bakersfield, California; Birmingham, Alabama; Detroit, Michigan; Indianapolis, Indiana; Orlando, Florida (Central Florida Division) and Tampa Bay, Florida, along with several other smaller systems in Alabama and the Florida Panhandle. The high-growth Tampa/Central Florida markets are contiguous and form one of the country’s largest cable clusters. BHN’s corporate locations are in Syracuse, New York and Orlando, Florida.