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Blogged.Com Goes Live on the Matchmine Media Discovery Platform

Posted on: Wednesday, 11 June 2008, 09:00 CDT

matchmine(TM) today announced that Blogged.com has gone live on the matchmine Media Discovery Platform(TM), empowering users to discover new and interesting blogs based on their unique preferences across multiple media types. By offering users a superior discovery experience, Blogged.com is now able to surface content from deep within its database of over 200,000 blogs to generate increased consumption and longer user sessions.

"Blogged.com had a clear vision of how they wanted to integrate matchmine-powered recommendations with their user experience and was able to get up and running on our platform in a matter of weeks," said Mike Troiano, CEO of matchmine. "We're excited to have them on board and pleased with the progress we've made in making it easy for them to get there."

"Adding Blogged.com to the MatchKey Partner Network also enhances the predictive value of our network as a whole," added Troiano. "For example, our video partners will be able to recommend video content based on the blog preferences users express at Blogged.com. This is the essence of what makes matchmine unique - empowering users to capture and share their preferences across media types, web sites and devices, creating a situation where everybody wins."

Blogged.com is the latest partner to go live with the matchmine Media Discovery Platform, enabling users to save their preferences in a MatchKey(TM) - a digital representation of their personal interests and tastes - which they can share with any site in the MatchKey Partner Network. The more a MatchKey is used, the better it reflects a user's individual tastes, and the better the media recommendations all partners in the network are able to present. Blogged.com will be the first to take advantage of the new matchmine instant recommendation feature, which presents recommended items from the Blogged.com catalog to users automatically - without the need for registration - on any page that features the matchmine discovery system. Users can later choose to save their MatchKey online, where they can use it to get recommendations from any matchmine partner.

"We're excited to be part of the MatchKey Partner Network. matchmine got us up and running quickly on its media discovery platform, giving us the flexibility we needed to easily integrate discovery into our current experience, empowering our users with a new way to discover blogs they'll love," said Gladys Kong, co-founder of Blogged.com. "With a database of over 200,000 blogs, we needed to help our users sort through the clutter and discover new and interesting blog content. By understanding our users' preferences across multiple media types, we're able to deliver more of the content our users want, but may not discover on their own, generating longer site visit times and providing a larger audience for our blog authors."

About Blogged.com

Based in Alhambra, Calif. and founded by Kenneth Yeh and Gladys Kong in 2007, Blogged.com is a blog discovery tool that offers overviews, ratings, reviews, and comments on popular, categorized blogs. Unlike other blog search sites, Blogged.com maintains a fulltime staff of editors dedicated to evaluating blogs based on frequency of updates, relevance, design, and writing style. As a result, Blogged.com visitors find only high quality content, easily filtering out the poorly maintained and inferior blogs.

About matchmine

matchmine LLC is the media discovery company that delivers personalized recommendations for movies, music and other online content anywhere on the Web. matchmine lets users easily create, store, and evolve a sophisticated digital representation of their personal interests and tastes online, called a MatchKey(TM). Users can share their MatchKey with any member of the rapidly expanding MatchKey Partner Network. MatchKey partners leverage the matchmine Media Discovery Platform and each user's MatchKey to present video, audio and textual content precisely matched to that user's unique preferences. The matchmine patent-pending technology delivers better recommendations based on a broader and deeper understanding of an individual user's preferences across sites, media types and devices. matchmine is privately-held and headquartered in Needham, Mass, please visit www.matchmine.com to learn more.

Source: Business Wire

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