Univision.Com Launches ”En Directo” With Latin GRAMMY(R) Winner Fonseca
Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., the nation’s leading Spanish-language media company, today announced the launch of a groundbreaking music microsite on Univision.com called “En Directo” with a free online concert by Colombian Latin GRAMMY(R) artist Fonseca. The Fonseca concert will stream on Thursday, June 12 at 7 p.m. ET. The concert will be available on Univision.com (Keyword: En Directo).
“This event marks Univision.com’s first-ever full-length video streaming of a concert, giving fans the chance to view top-tier concerts recorded live and streamed on Univision.com,” said Cesar Conde, executive vice president and chief strategy officer of Univision Communications Inc.
The “En Directo” microsite includes:
— Video streaming of concerts recorded live
— Exclusive video of the backstage footage and pre/post concert
— Downloadable songs from featured artists
— Photo galleries
Toyota is the exclusive launch partner of “En Directo,” which features the Fonseca concert with 10 songs from his latest release, Gratitud. This exclusive event allows Fonseca fans to connect with him online, while providing a digital platform for the launch of the all-new Toyota Corolla.
Univision.com is the #1 most-visited Spanish-language website among U.S. Hispanics(1) for the 7th year in a row.(2) It attracted over 17 million unique browsers, 38 million visits and nearly 13 million video streams in May.(3) Currently Univision.com delivers 11 channels on topics ranging from health and entertainment to finance and sports. The website also includes a video portal providing instant access to thousands of free videos from one central location, extending Univision’s most popular TV programming to broadband users across the Internet.
About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and Univision Movil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S., reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, visit www.univision.net.
(1)2008 – Forrester Research Custom Study. Results are based on a national telephone survey among non- Hispanic and Hispanic internet users.
(2) Forrester Research Custom Study, 2008, fielded in 2007; Simmons Custom Study, 2006; Nielsen Custom Studies. 2001-2005
(3) Univision.com Worldwide Traffic Analytics, MRC Accredited, May 2008