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Duffy & Partners Brings Globally Recognized Branding and Design to Points of Light Institute and HandsOn Network

Posted on: Thursday, 12 June 2008, 12:00 CDT

Internationally renown design firm, Duffy & Partners, today announced the new identities of Points of Light Institute and HandsOn Network, the largest volunteer organization in the nation. The network that manages millions of volunteers and 50,000 community impact projects, sought Duffy & Partner's expertise for a design and brand strategy that will help maintain communication throughout the collection of affiliates under the HandsOn Network name and keep people inspired to take action that changes the world. Points of Light Institute is the holding organization for a portfolio of branded business units.

"Duffy & Partners has answered our need to create a totally new aesthetic, signaling a new day in the realm of civic engagement. Everything about our work puts people at the center of change," said Michelle Nunn, HandsOn Network founder and CEO. "The new design gives our global community of change-agents, partners and supporters a way to start a new kind of conversation about connecting the people and ideas that create social change."

Joe Duffy, chairman of Duffy & Partners, and his innovative design team have conceptualized the work of a variety of nonprofits. For this project, they created the brand identities for both HandsOn Network and its parent organization, Points of Light Institute. Duffy & Partners developed usable brand architecture, allowing the organization's wide range of affiliates to be aligned, and to reach people at the local level. The firm also developed the information design for a wide range of communications elements, including Web site user experience design, an online branding tool kit, business system, newsletters and dynamic media animation. This includes a video interview with Michelle Nunn. The new photography style dimensionalizes this modern day transformer, real people who recognize the profound value of living a life of service. Using real people, the photographs are authentic, personal portraits shot in limbo, rather than at a generic project site, with the change agent as the focal point.

"We are proud to be a part of building HandsOn Network's mission to inspire people to take action that changes the world," said Duffy. "We were able to create an experience that captures the energy of the organization's modern day transformers and a new way of viewing volunteerism in the 21st century. The identity exemplifies the handprint and impact their work leaves on people's lives. We believe in collaborating with our clients to strengthen the dynamic in their messaging."

HandsOn Network wanted to have a firm presence at this year's National Conference on Volunteering and Service. Duffy & Partners created a 12-page visual collateral piece, T-shirts and buttons for the conference, as well as the design elements of the HandsOn Network booth. The event is the world's largest gathering of volunteer and service workers. To see the new identity of HandsOn Network, visit http://www.handsonnetwork.org

About Duffy & Partners

Duffy & Partners strives to create design to enrich everyday life. Founded in 1984, Duffy has established a reputation for using compelling and strategic design to help multiply the marketplace value of their client's brands. Duffy's award-winning work spans all design disciplines including corporate and brand identity development, packaging design, new media, and environmental design. Clients have included, among others: American Eagle Outfitters, Coca-Cola, The Islands of the Bahamas, Brown-Forman, Kellogg's, McDonald's, Sony, Starbucks, Susan G. Komen for the Cure, Thymes and Toyota. Additional information can be found at www.duffy.com.

Source: Business Wire

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