Goodway 2.0 Selects Compete's Web Analytics
Posted on: Thursday, 12 June 2008, 12:00 CDT
Compete, a web analytics company and a unit of TNS media, has announced that Goodway 2.0, a division of Goodway Group focused on clickstream-driven online automotive marketing strategies, will use Online Channel Effectiveness and Behavior Match to help power its Beep! automotive online ad network.
Compete has said that Online Channel Effectiveness is an analysis available of individual sites, consumer behaviors on these sites, and industry-wide online channel trends.
Behavior Match uses consumers' online behavior to segment them into different shopping and lifestyle categories, enabling Goodway to create custom segments to pinpoint publishers with audiences for their clients' campaigns.
Brenda Aulinskis, sales director for Compete, said: "Goodway specializes in reaching the right consumers at the right times, and our solutions support that precision with data derived from actual automotive shopper behavior. Today, shopper activity is highly dispersed across the web, and our solutions will help Goodway's advertisers determine the most effective sites out there for their unique message."
Source: Datamonitor
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