June 14, 2008

Pluck Releases SiteLife Version 3.3 of Industry-Leading Social Media Platform

New Version Powering Nearly 2 Billion Monthly Interactions for Hundreds of Leading Publishers, Brands and Retailers

for Pluck Corporation, Austin

Heidi Johnson, 512-493-0909

[email protected]

Logo: http://www.pluck.com

Pluck(R) Corporation today announced the launch of SiteLife 3.3, the latest version of the company's fully-hosted and managed technology platform for integrating social media tools into publisher, brand, and retail websites. New features available in the latest version include enhanced SEO compatibility, new search and discovery features, broadened forums capabilities, additional 3rd party integration options, and expanded community management capabilities.

The SiteLife platform offers a comprehensive set of user participation and social networking tools via hosted widgets and APIs, and is broadly deployed on more than 200 leading digital destinations, including USA Today, Circuit City, Scotts, The Guardian, and Discovery.

With this update to its industry-leading platform, Pluck extends its market leadership in enterprise-class social media tools. SiteLife capabilities include user comments, ratings, recommendations, reviews, photo and video sharing, forums, blogs and integrated social networking profiles called Personas. As the most flexible platform available, SiteLife offers a robust set of APIs that allow customers to easily tailor social media experiences to the needs of their distinct audiences. While simple to integrate and configure, SiteLife readily scales for the needs of the world's largest media, publishing, brand, and retail sites. The SiteLife platform is currently powering nearly 2 billion monthly social media interactions.

"With this latest release, SiteLife includes several powerful improvements to the core platform and advanced offerings in community management and content integration," said Dave Panos, CEO of Pluck. "We're excited to be able to deliver these new capabilities to leading digital destinations as they continue to welcome and intensify the usage of social media in their online offerings."

New capabilities available in SiteLife 3.3 include:

Advanced Search & Discovery - Extended API support for searching blogs, forums and users, as well as for discovering the community's most relevant user-generated and user-enhanced content.

Expanded Community Management Capabilities - Giving site administrators the most powerful features available for managing community activity. Now with advanced tools for identifying and managing abusive content and users, moderating community content by site section, and completing management tasks with even more streamlined workflows.

Enhanced SEO Compatibility - Advanced capabilities for augmenting existing SEO practices with broadened search engine visibility of community content and controls for optimizing organic search click- through.

Broadened SiteLife Forums Functionality - New capabilities for managing organization, presentation, and moderation of SiteLife Forums including moving individual discussions between forums, user- defined filters for posts from specific users, and post-styling for individual user levels.

Additional 3rd Party Integration Options - Ability for users to optionally embed videos from Hulu, YouTube, MetaCafe, Google Video, Blip.tv and several other 3rd party sources into their submissions.

SiteLife 3.3 is generally available and can be deployed rapidly. The service comes complete with a Single Sign-On capability for integrating customers' existing registration systems and a powerful Community Management Workbench for managing content and members in real time. In addition, the Pluck Professional Services team is equipped to provide a range of capabilities for implementing SiteLife 3.3 as well as training, best practices and community moderation.

More information on the SiteLife platform can be found at http:// www.pluck.com/products/sitelife.html.

About Pluck Corporation

Pluck Corporation social media solutions empower leading media companies, brands, and retailers to integrate open content, community and social networking into their web properties to drive audience traffic and revenue. Pluck customers include more than 200 premium properties from market leaders like USA Today, Circuit City, Discovery, Conde Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media, which was founded by former MySpace Chairman Richard Rosenblatt and funded with $355 million in private equity. More information on Pluck offerings can be found at www.pluck.com.

Pluck is a registered trademark and BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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