June 16, 2008
D-Link Takes Top Honors for Innovative Use of Wi-Fi Alliance Certified Technology
D-Link, the end-to-end networking solutions provider for consumer and business, today announced it has been recognized by the Wi-Fi Alliance with two Gold and one Silver WIFFIE Awards for innovative use of Wi-Fi CERTIFIED and Wi-Fi brands.
In the third annual WIFFIE Awards, D-Link won Gold awards for On-Product Display and Product Packaging and a Silver award for the Tradeshow booth category. The awards were based on judges' reviews of D-Link's use of the Wi-Fi Alliance and Wi-Fi CERTIFIED logos, as well as promotion of Wi-Fi technology, use of terminology such as Wi-Fi, 802.11n draft 2.0, and Wi-Fi Protected Setup(TM).
"As a member of the Wi-Fi Alliance, our goal has been to provide the confidence that both home and business users need to get the most out of Wi-Fi technology," said Daniel Kelley, Senior Director of Marketing, D-Link Systems, Inc. "We're pleased to be recognized for our efforts and constantly strive to enhance the user experience as the Wi-Fi market continues to evolve."
"Next-generation Wi-Fi has been widely accepted by consumers and enterprise users alike, and member companies' prominent use of our brands has validated the technology's popularity and importance of Wi-Fi CERTIFIED," said Wi-Fi Alliance senior director Karen Hanley. "We congratulate all of the award winners for their great work promoting Wi-Fi in exciting products such as next-generation TVs, cameras and gaming devices."
Wi-Fi certification has been a key enabler of adoption of Wi-Fi with advanced capabilities such as 802.11n draft 2.0 and Wi-Fi Protected Setup, and continues to play a critical role in the expansion of Wi-Fi technology beyond PC networking, into entertainment devices and phones. Market research firm In-Stat forecasts that in 2012 about one-third of all Wi-Fi shipments will be in consumer electronics devices, and one-third will be in handsets.
"Much like the Good Housekeeping Seal of Approval, member companies who display the Wi-Fi CERTIFIED logo benefit from consumer recognition and the peace of mind that goes with it," said Bob Angus, president of A&R Edelman and chair of Edelman Global Technology. "Consumers are more apt to purchase a product that has been independently tested and certified for security and interoperability."
The WIFFIES winners were selected by judges Victoria Fodale, senior analyst at In-Stat; Bob Angus, president of A&R Edelman and chair of Edelman Global Technology; and Wi-Fi Alliance senior director Karen Hanley. To learn more about the WIFFIES, and to see materials from the winning campaigns, visit www.wi-fi.org/wiffies_awards.php.
D-Link is the global leader in connectivity for small, medium and large enterprise business networking. The company is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. D-Link Systems, Inc. headquarters are located at 17595 Mt. Herrmann Street, Fountain Valley, Calif., 92708. Phone (800) 326-1688 or (714) 885-6000; FAX (866) 743-4905; Internet www.dlink.com.
About the Wi-Fi Alliance
The Wi-Fi Alliance is a global, non-profit industry association of more than 300 member companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With the aim of enhancing the user experience for wireless portable, mobile, and home entertainment devices, the Wi-Fi Alliance's testing and certification programs help ensure the interoperability of WLAN products based on the IEEE 802.11 specification. Since the introduction of the Wi-Fi Alliance's certification program in March 2000, more than 4,200 products have been designated as Wi-Fi CERTIFIED(TM), encouraging the expanded use of Wi-Fi products and services across the consumer and enterprise markets.
D-Link and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries in the United States and other countries. All other third party marks mentioned herein may be trademarks of their respective owners. Copyright Copyright 2008. D-Link Corporation/D-Link Systems, Inc. All Rights Reserved.
SOURCE: D-Link Systems, Inc.