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Pandora and Flixster Join IndieClick Publisher Network Due to Firm’s Music and Film Expertise

June 16, 2008

IndieClick, a leading publisher network that targets the youth ‘tastemaker’ market, today announced that Pandora and Flixster joined its network. Pandora, a personalized radio service that is available anytime and anywhere on the PC, in the home and on mobile devices, selected IndieClick as its advertising representative for music labels throughout the US. Flixster, an online community for movie fans, chose IndieClick’s network to help build its brand awareness and enhance site monetization.

These new additions grow IndieClick’s targeted network of more than 200 film/entertainment, music, culture and community destinations to more than 50 million unique visitors who generate more than 2.5 billion impressions per month. Pandora joins IndieClick’s well-established group of music properties that includes more than 110 sites, such as AbsolutePunk.net, Hype Machine, Last.fm, Music Nation and PopMatters. Flixster enters IndieClick’s strong film and entertainment network that consists of top destinations Bloody Disgusting, FilmDrunk, iklipz, My Damn Channel, Spout, TOKYOPOP and Twitch.

As one of the most popular online music destinations, Pandora has a growing base of more than 13 million registered users that visit the site to listen to the music they love and discover new sounds. Flixster, the leading movie community with reach across Flixster.com, Facebook, MySpace and Bebo, enables its members to rate, review, share and discover movies through friends and other movie fans. Just under two years old, it is one of the largest outlets dedicated to cinema with more than 15 million unique visitors and 300 million pageviews a month.

The addition of these two properties to IndieClick’s network enables advertisers to reach more highly-targeted and receptive audiences in the areas of music, film and entertainment. Pandora and Flixster also benefit from being able to reach and profit from the brands their members are most interested in.

“We selected IndieClick as our music label representative due to the company’s expertise and passion in the industry,” said Cheryl Lucanegro, VP of advertising sales at Pandora. “They know the music scene inside and out, from independents to big labels, making them the ideal fit for us. We’re confident their dedicated team of experts will help increase our presence in front of the country’s most influential music and record labels.”

“As a young, growing company, we selected IndieClick to complement our own direct sales efforts. We were looking for a team who could represent the Flixster brand and help build our awareness with the right audiences,” said Steven Polsky, Flixster president and COO. “IndieClick has a stellar reputation in the entertainment industry, as well as the capability to represent us as an independent property.”

IndieClick continues to build its publisher network with relevant outlets that enable advertisers and agencies to reach the desirable audience of 13- to 35-year-old ‘influencers’. According to the 2007 Nielsen Global Omnibus Survey, consumers under age 24 are very active in making Internet purchases, with the top buys including clothing/accessories, books, videos/DVDs/games, electronic equipment, music downloads and event tickets. Additionally, the Nielsen Homescan Panel determined that US households with at least one Gen Y member represent the third largest buying group, accounting for 37% of total dollars, 31% of total trips and 15% more dollars than the average US household(1).

“At IndieClick, we strive to provide advertisers and brands with an avenue to reach niche, receptive audiences,” said Heather Luttrell, IndieClick president. “Our publisher network consists of the highest-caliber, most influential properties on the Web that focus specifically on the youth market. We’re pleased to now work with Pandora and Flixster to help monetize their sites as well as reach the top brands that will interest and engage their visitors.”

For further information on IndieClick, its publisher network and services, please visit www.indieclick.com.

About IndieClick

IndieClick’s publisher network enables brands and agencies to interact with the influential tastemaker market (ages 13-35) through display, video and integrated advertising across carefully selected destination sites. The privately-held, Los Angeles-based agency represents the most relevant and popular Web properties that target the youth market, including more than 200 entertainment, music, culture and community sites that serve an audience of 50 million unique visitors in the United States. Publishers turn to IndieClick for representation with the top music, film, fashion and accessory brands that are relevant to their unique audiences.

IndieClick was founded in 2002 as an extension of the 3jane Interactive Agency, whose expertise in design, development and marketing provides clients with the ability to launch relevant, beautiful, profitable and effective online properties. For more information, please visit www.indieclick.com/www.3jane.com.

(1) Consumer Insight: ‘Why ask Y?’, May 2008. http://www.nielsen.com/consumer_insight/ci_story1.html




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