Socialmedia.Com CEO Seth Goldstein to Weigh-in on the Social Media Monetization Debate at the OMMA Social Conference in New York
Posted on: Monday, 16 June 2008, 09:00 CDT
NEW YORK, June 16 /PRNewswire/ -- Socialmedia.com announced today that co-founder and CEO Seth Goldstein will speak on the monetization panel, "A Debate: Social Media Is Rampantly Monetizable vs. No, It Never Will Be," on Monday, June 23, 2008, at the OMMA Social Conference. As consumers spend more time interacting with social media, marketers have the opportunity to expand their advertising strategies to reach consumers where they live online. This one day conference brings together the dynamic and exclusive group individuals who are shaping the future of the social media landscape, from social media to mobile, email, marketers, media buys, planners and more. At OMMA Social, industry experts will address both how social media can be monetized and what markers can learn from it.
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According to eMarketer, advertisers spent an estimated $920 million on social networking sites in the US in 2007, and are projected to spend $1.6 billion in 2008. While marketers have realized the potential for leveraging social media in advertising campaigns, it is essential to understand the delicate balance between effectively communicating to target audiences while maintaining brand continuity and image. But as ad spending in social media increases, the questions are increasing as well.
In this session, online advertising experts will debate the ability to easily monetize social media. While banners and buttons inhabit social media, these standard digital advertising methods are not necessarily guarantees for monetization. While some experts believe that successful online advertising is a matter of finding social media advertising's secret formula, others believe that this most personal of online spaces will always make social media difficult to monetize. Mr. Goldstein will weight the issue alongside Steve Jang of imeem, Brian Wieser of MAGNA Global, Jeremy Helfand of Classmates.com and Ashkan Karbasfrooshan of WatchMojo.com. The panel is moderated by Jim Nail of TNS Media Intelligence/Cymfony and will be held at 10:30 a.m. at the Yale Club in New York City.
Following the session, Socialmedia.com will host a Lunch & Learn seminar. This one hour event will feature updates from Socialmedia.com, personalized education of services, and a custom workshop on Socialmedia.com's newest product launch. Attendees include marketers, media buyers and planners.
For more information about this event, please visit: http://www.mediapost.com/ommasocial/
About the Speaker:
Seth is the cofounder and CEO of Socialmedia.com. He is also an angel advisor to a number of Web services companies such as Aggregate Knowledge, Lijit and Downfly. He was the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!). In 1995, he created SiteSpecific, one of the first Internet advertising companies. He was Entrepreneur-in-Residence at Flatiron Partners from 1998-2000.
In 2002 Seth co-founded Majestic Research, a next generation Wall Street Research firm that provides leading hedge funds with proprietary data insights. In 2005 he created Root Markets, the first financial exchange for Internet mortgage leads.
About Socialmedia.com:
Socialmedia.com enables developers of social media applications to monetize their traffic by providing marketers with the ability to advertise within applications. The company had created the Socialmedia Advertising Platform, which currently delivers over 3B ads per month on applications running within Facebook, Bebo, Hi5 and Myspace. Socialmedia.com has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and Happy Hour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. Socialmedia.com is based in Palo Alto and San Francisco, CA, with a seasoned leadership team that has been building businesses in the online advertising space for the past 10 years. Interested in joining the conversation? Please visit: http://www.socialmedia.com/
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Socialmedia.com
CONTACT: Hollis Guerra of blast! PR, +1-919-833-9975, ext. 14,hollis@blastpr.com, for Socialmedia.com
Web site: http://www.socialmedia.com/
Source: PRNewswire
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