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The Summer’s Biggest Music Festivals Turn to Widgets to Drive Attendance

June 16, 2008

SAN FRANCISCO, June 16 /PRNewswire/ — Gydget today announced that three of the summer’s largest music festivals, Bonnaroo, Lollapalooza and All Points West have adopted Gydget as a media-rich viral marketing solution for raising awareness and driving ticket sales across the leading social networking sites.

“We are thrilled that the leading festival promoters have chosen to use our widget technology for their social marketing initiatives,” said Gerardo Capiel, CEO of Gydget. “These promoters know that the decision to attend a music festival is often about more than just the headlining band. It’s a social decision based on what friends are going, past experiences and the complete line-up. Gydget allows a truly customized environment for promoters to include music, video, photos, Flash movies and other features that allow consumers to get a feel for the complete festival experience.”

“Social marketing is the cornerstone of our festival promotion,” said Kerry Black of Superfly Productions. “Bonnaroo is about the community as much as the music. Creating a festival gydget allowed us to develop a communications platform to broadcast news, video, music and more across all social networks. We looked at many solutions but chose Gydget because it allowed us the most flexibility and customization.”

“We needed a technology partner to create a widget that could follow our strict branding guidelines while integrating premium content that we had already developed,” said Nick Shuley of C3 Presents, producers of Lollapalooza. “By allowing us to link to RSS feeds and YouTube channels, the Gydget updates dynamically as new content is added, which helps to keep our audience current on all things Lollapalooza.”

AEG Live, one of the largest promoters in the world uses Gydget to drive awareness and ticket sales for their concert tours and festivals. They have used Gydget to promote the Stagecoach Festival and this summer’s highly anticipated All Points West Festival. “The All Points West Festival is all about connecting the fans to the music,” said Glenn Miller, Internet Marketing Manager at AEG Live. “We felt the most integrated way to engage the community with our festival was through a branded widget. Gydget works closely with AEG Live to meet our changing needs and customize the widget to make it easy to provide content to festival fans 24/7. We all win when the fans feel they are a part of the marketing force and endorse the event with their friends. Gydget provides AEG Live this solution via their flexible interface and seamlessly allows us to meet our community objectives.”

About Gydget

Gydget provides a social marketing platform that allows music groups, sports teams, non-profits and other organizations to reach their audiences on social networking and fan-based Web sites. Gydgets, the company’s groundbreaking viral fan widgets, make it easy for promoters and bands to share event dates, box-office and merchandise links, music, news, videos and other information directly with fans and their friends. Users can add the gydgets to their personal profile pages, blogs and web sites with a simple mouse click. Gydget technology is used by many of the world’s leading entertainers including Beyonce, Gwen Stefani, Third Eye Blind, and Counting Crows. Visit http://www.gydget.com/ for more information.

Gydget

CONTACT: Michelle Wohl of Gydget, mobile, +1-415-290-3707,mwohl@gydget.com

Web site: http://www.gydget.com/




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