June 16, 2008

Professional Marketers Master the Art of Search Engine Optimization at Intensive Training Program

Savvy marketers know that no matter what they've achieved so far for search engine marketing, they cannot afford to rest on their laurels. Competitors are becoming craftier and search engines themselves are always changing the rules of the game. Incisive Media's Search Engine Marketing (SEM) Training equips marketing professionals with on-the-ground training in optimizing site traffic and conversion rates. At this year's SEM Training in Seattle, Washington, attendees can choose to attend full day sessions on "Just the Basics: SEO 101" or "Optimizing for Universal Search".

The event, set at the Renaissance Seattle Hotel on July 17, 2008, provides practices, applications, and hands-on exposure to excel at search engine marketing. This in-depth training in a small class setting allows for informal one-on-one or small group discussions. Consultants, site designers, website owners, and marketing professionals will learn firsthand the latest developments in search engine strategy. Sessions include:

Just the Basics: SEO 101, led by Matt Bailey, Site Logic Marketing

This workshop will cover the 10 Steps to Search Success, the top five page elements that visitors unconsciously seek on a web page and key methods to keep their attention, plus eight reports for website success. The instructor will review example sites, along with live reviews of a few volunteered attendees' sites. In one of the highest-rated and most popular sessions on website statistics, attendees are released from the frustrations of web stats and learn humorous methods of applying analytics in practical methods.

Optimizing for Universal Search, led by Greg Jarboe, SEO-PR and Amanda Watlington, Searching for Profit

This workshop illustrates how to take advantage of Google's new universal search approach. During this workshop, participants will learn how to pick target keywords for news, image, video and web search engines; position keywords in crucial locations; create original and unique content of genuine value; avoid search engine stumbling blocks; build inbound links intended to help people find interesting, related content; avoid search engine spamming; submit their sitemap, RSS feeds and videos to search engines and directories; verify and maintain listings; and go beyond web search engines to include key vertical search engines.

"Marketers have an unquenchable thirst for knowledge about the ever-changing SEM space," said Matthew McGowan, Global VP of Marketing with Incisive Media. "We're extremely pleased to bring these in-depth training courses to help marketers jump-start their careers and continually hone their professional skills. This continual investment in education empowers organizations to capitalize on the full potential of their website investments."

The full-day training session is $1,345. To register for SES Search Engine Marketing Training, visit http://searchenginestrategies.com/training/seattle/registration.html. For more information about all SES educational events, see www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.