June 17, 2008
Akamai Powers Ecast Network to Deliver the Highest Quality Out-of-Home Entertainment Experience
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that it is enabling Ecast to effortlessly distribute premium content via its network of broadband touchscreens in more than 10,000 bars and nightclubs across the country.
Akamai is helping to speed delivery of Ecast's vast catalog of digital music and rich media advertising. An important benefit of the Akamai platform is the ability to push rich media content reliably across varying peak usage times. Ecast's need to service different audiences -- including consumers, advertisers, jukebox operators as well as its own network operations staff, each with different needs and usage patterns -- has made it an imperative to utilize Akamai's services.
A recent usage spike occurred on December 21, 2007 when Ecast saw the highest single-day usage and network activity in its history. Occurring at a normally busy time of year, the spike also fell on a Friday, which is typically the busiest day of the week. One-day consumer music plays exceeded daily averages by 36 percent. With other providers, Ecast would have exceeded its bandwidth ceiling and incurred thousands of dollars in overage charges -- and even worse, would have simply failed to meet consumer demand. But with Akamai in place, Ecast was able to effortlessly handle this spike in usage without taking a hit to the checkbook or in any way impacting the consumer experience.
"Younger audiences' media consumption habits are rapidly changing, placing increased pressure on advertisers and the music industry to reach audiences in more engaging and compelling ways," said Brad Rinklin, vice president of marketing, Akamai. "The ability to provide a more immersive and interactive experience allows Ecast to continuously drive revenue, engage a captive audience and create a dynamic environment for music enthusiasts."
"Prior to implementing Akamai's solution, we employed a time- and labor-intensive process to manage peak bandwidth. It often took five to eight hours to release such large content bundles. Now, with Akamai, we just 'let it fly' and don't worry about peak demand," Schmidt concluded.
Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast's investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.
The Akamai Difference
Akamai(R) provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, changes in technology used by Ecast or termination of its relationship with Akamai, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.