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Emerging Multiplatform Model for Directory Publishers Focus of The Kelsey Group’s ‘Directional Media Strategies 2008′ Conference

June 17, 2008

PRINCETON, N.J., June 17 /PRNewswire/ — According to The Kelsey Group, local search, print Yellow Pages and Internet Yellow Pages (IYP) will grow from US$33.3 billion in 2007 to US$41.4 billion globally in 2012. Interactive segments will drive much of the industry’s growth, while print will remain the most important source of leads for small businesses. Within this environment, a multiplatform business model is emerging. The Kelsey Group will gather the global Yellow Pages, local search and interactive media industry to examine the challenges and opportunities of this new business model at “Directional Media Strategies 2008″ (DMS ’08: The Multiplatform Opportunity), Sept. 15-17, 2008, Atlanta, Georgia.

“This is an extraordinary period in the evolution of the directory publishing industry,” said conference chair Charles Laughlin, senior vice president and managing editor, The Kelsey Group. “DMS ’08 will focus on how publishers and technology providers are driving the transition, and we’ll explore the strategies that are shaping the multiplatform future.”

DMS ’08: The Multiplatform Opportunity (formerly Directory Driven Commerce – DDC: The Future of Yellow Pages) is The Kelsey Group’s 29th Yellow Pages and directories conference, attracting the widest and most diverse audience of senior executives from across the global directional media industry. More than 40 senior executives will participate in the DMS ’08 program through keynote presentations, one-on-one interviews, panel discussions and research-focused sessions. Companies represented on the agenda include Apptus, AT&T Advertising & Publishing, BNP Paribas, BT Directories, Canpages, Exalead, Fonecta, Idearc, Link Direct, Local Insight Media, PixelFish, Sensis, SpotMixer, Yellow Pages Association, Yellow Pages Group and YP Talk.

About DMS ’08: The Multiplatform Opportunity

Directional Media Strategies 2008 (DMS ’08: The Multiplatform Opportunity) is The Kelsey Group’s 29th Yellow Pages and directories conference (formerly Directory Driven Commerce – DDC: The Future of Yellow Pages), attracting the widest and most diverse audience of senior executives from across the global directional media industry. The conference agenda reflects the challenges and opportunities presented by the changing local media landscape. Sessions will cover the priorities of today’s traditional and online publishers, which must balance the need to focus on the basics-selling and publishing the best directory products they can in the current economy, while finding ways to achieve sustainable, long-term growth and strategic advantage in a multiplatform marketplace.

Conference sponsors include Acxiom, AgendiZe, Amdocs, Call Genie, Exalead, infoUSA, Local Matters, Local.com, Localeze, Marchex, Superpages.com and Telmetrics. Association partners include Association of Directory Marketing (ADM), Association of Directory Publishers (ADP), International Classified Media Association (ICMA) and Yellow Pages Association (YPA).

For more information about DMS ’08: The Multiplatform Opportunity, visit http://www.kelseygroup.com/directional-media-strategies-2008.

About The Kelsey Group

The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media, vertical market advertising and mobile advertising. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report(R), Interactive Local Media and Marketplaces), publishing (Global Yellow Pages(TM)), consulting (more than 400 individual assignments) and conferences (72 events). For more information about The Kelsey Group, visit http://www.kelseygroup.com/.

The Kelsey Group

CONTACT: Eileen Pacheco, +1-781-556-1026, eileen@tango-group.com, forThe Kelsey Group

Web site: http://www.kelseygroup.com/




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