Martha Stewart Living Omnimedia, Inc. Names Orlando Reece New SVP of Broadcast Sales
NEW YORK, June 18 /PRNewswire-FirstCall/ — Martha Stewart Living Omnimedia, Inc. today announced that Orlando Reece has been named Senior Vice President, Broadcast Sales. He joins MSLO from Yahoo! where he has served as Executive Director, Sales Strategy since November 2006. In his new position, he will lead the sales effort for all of MSLO’s broadcast properties. In addition, he will build holistic integrated programs for clients, a key focus of MSLO’s advertising sales teams.
Mr. Reece comes to MSLO with more than 15 years of experience in network and cable television sales and a proven track record creating cross-platform programs for advertisers. At Yahoo! he collaborated with the company’s sales teams to offer advertisers a broad array of products, service and data insights to target and engage customer brands. Prior to that, Mr. Reece served as a long-time ABC sales executive, most recently as Vice President, Disney ABC Unlimited, the integrated sales and marketing arm of The Walt Disney Company. He held other roles of increasing responsibility at ABC Television Network, providing experience across all dayparts and demographics. Before joining ABC, Mr. Reece held leading advertising sales positions at MTV Networks. Mr. Reece launched his career as a page at NBC.
MSLO Executive Vice President of Media Sales Jacki Kelley stated: “We’re thrilled to welcome such a highly respected and talented broadcast seller to what is already a very strong team. Orlando has a fantastic track record bringing together integrated programs for clients, which is very much a priority for MSLO. His relationships and understanding of the broadcast marketplace and its constant evolution will be an asset as we continue to innovate across all platforms.”
MSLO’s broadcasting business encompasses the Emmy Award-winning, nationally syndicated, daily TV show The Martha Stewart Show distributed by NBC Universal Domestic Television Distribution, Everyday Food and Everyday Baking from Everyday Food on PBS, and Martha Stewart Living Radio on SIRIUS Satellite Radio. The business also has a presence on emerging platforms, including Video on Demand and iTunes.
“I’m excited to be coming back to broadcasting and to a brand as solid and inspiring as Martha Stewart. I’m looking forward to working across all platforms to leverage all of company’s media assets and drive sales for clients,” said Mr. Reece.
A graduate of the College of William and Mary, Mr. Reece is an active member of the advertising community and was awarded the 2007 ADCOLOR Award “Sales Innovator of the Year.”
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show,” and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success, Martha Stewart for 1-800-Flowers.com and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit http://www.marthastewart.com/.
Martha Stewart Living Omnimedia, Inc.
CONTACT: Sheila Feren Thurston, FerenComm for Martha Stewart LivingOmnimedia, Inc., +1-212-983-9898; firstname.lastname@example.org, or Elizabeth Estroff,SVP, Corporate Communications of Martha Stewart Living Omnimedia, Inc.,+1-212-827-8281, email@example.com
Web site: http://www.marthastewart.com/