June 18, 2008
City Lights Produces 1,000th Digital Episode
City Lights Digital recently celebrated a milestone with the production of its 1000th digital episode. Since launching in 2006, City Lights Digital has developed and produced digital content for wireless, broadband and video on demand. In its short two-year existence, they have worked with a number of clients including: Barnes and Noble, Kohler, Reader's Digest, MySpace, ABC Family, Conde Nast, Sci Fi, Si TV, Wal-Mart, Hearst, Vh1, Wetv.com, Mylifetime.com, The N, G4, Heavy.com and CollegeHumor.com
"Book Obsessed" is the newest hit from City Lights Digital, created for Barnes and Noble, it's a mini-documentary series that travels across the country to meet folks whose love for books knows no bounds. Also on the horizon are the digital series "Hot Coffee Break," a daily serving up some tall, dark, and extra-strong eye candy which premieres July 1 and "Puppy Weddings," which celebrates the love between animals, both for WEtv.com
"I cannot stress enough the importance of original online programming," says City Lights Digital Vice President Chachi Senior. "As the convergence continues and we move into a place where TV, Online, and Mobile morph into an hybrid of themselves, brands and networks that carry original online programming - like MySpace, WEtv.com, Barnes & Noble and MLB.com - will be the leaders in the new frontier of media and entertainment."
City Lights created original content "Walking With Johnny" to be offered alongside the Johnny Cash biopic, Walk the Line for MagRack, which won a 2006 New York Emmy Award. In 2007, they were also nominated for "Wives On the HomeFront," a documentary created for MyLifetime.com about women whose husbands are off at war.
City Lights Digital also created the first original mobile entertainment series for MTV Networks, "Dingo Ate My Video." It launched on mobile phones via Sprint TV and Amp'd mobile, and also appears on VH1's Broadband site, the V-Spot. City Lights also launched one of the first daily broadband series, "Heavy News" - comedy sketches spoofing the news are written, produced, edited, and posted directly onto the site on a daily basis for Heavy.com
"I have been stunned at the enormous success of our Digital division," says City Lights Television President Dave Noll. "The revenues have been doubling or tripling every six months. The shows are of an extremely high quality. The concept ideas are brilliant. We have THE best Digital division in the country."
Launched in 2006, City Lights Digital completed its 1000th web clip in April 2008. Past productions include Vh1's first original, mobile entertainment series, "Dingo Ate My Video," one of the first daily broadband comedy series for Heavy.com, "Heavy News," The N's "Star Stylist" and G4's "In Your Pants" In 2007, CL Digital produced the Emmy-nominated webumentary, "Wives on the HomeFront," for Mylifetime.com as companion piece to the #1 rated Lifetime show, "Army Wives." In 2008, City Lights Digital will premiere four new, original web series for Wetv.com and BarnesandNoble.com's docu-series, "Book Obsessed." Other current productions include projects for: Kohler, Reader's Digest, MySpace.com, Hearst, Sci Fi, Lifetime, Si TV, and ABC Family. In addition to creating original content for networks, brand and websites, City Lights Digital also provides web content for City Lights Television Productions. For more information, please visit www.citylightsmedia.com.