June 19, 2008

Tulsa-Based Dollar Rent A Car Mobilizes Web Site

By Heather Caliendo

Dollar Rent A Car hopes to expand the "portable office" by enabling access to its Web site on mobile devices. The mobile site retains most of the features of the company's desktop Web site in a simplified format.

Chris Payne, senior manager of corporate communications, said the company has seen huge growth on the Internet; 75 percent of the company's reservations are made online.

With more people using cell phones for Web transactions, allowing access to the site was the next logical step.

"Business travelers - especially the hard-core warriors out there - on the road want the flexibility of doing it on the road," he said.

"This is another tool of having that portable office on the road."

As consumer demand for mobile Web sites increases, business soon follows suit, and Payne said it's been an idea a couple of months in the making.

"It's one of those things where you need to be everywhere your customers need to be," he said. "We have a pretty good idea from customers - what they really want to do is have a basic product for renting cars."

Customers can visit the mobile version of the site by typing Dollar.com into their mobile device's Web browser.

The enhanced mobile service will enable users to make or modify reservations and display available car types. Dollar Express members can access their profile and get award points.

New York-based Usablenet Inc. was tapped to provide mobile access to the Web content. Other clients of the tech company include Delta Air Lines and Hilton Hotels.

Dollar Rent A Car is a subsidiary of Tulsa-based Dollar Thrifty Automotive Group Inc.

Originally published by Heather Caliendo.

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