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Helius Technology Powers In-Mall Digital Signage Network

June 19, 2008

Helius, a Hughes company, has teamed with PlasMedia Productions on one of the nation’s largest in-mall digital signage networks, servicing over 3,600 advertisers in 100 locations. PlasMedia selected the Helius digital signage solution because it allowed them to quickly expand their business and meet all of their technology requirements.

PlasMedia Productions operates an ad-funded digital signage network, serving shopping malls with localized ads targeting millions of shoppers. PlasMedia provides local advertisers (in-mall and off-site) an opportunity to promote their products and services through video ads and multimedia commercials. Initially, PlasMedia Productions opted to use a competitor’s digital signage solution, which required manual updates to the media players every time an ad was modified or created. By late 2006, with business growing and mall locations starting to branch out across the US, it was clear that the manual update and management solution currently in place was not going to be viable going forward. In its search to replace the existing solution, PlasMedia piloted the Helius Media Signage product and found it allowed for central control and deployment of content to any number of Helius media players.

“Working with Helius has helped us overcome significant growth obstacles,” said Dean Talley, CEO and founder, PlasMedia Productions. “We had reached a tipping point in the growth of the company and technology was becoming a major obstacle. Helius has been instrumental in overcoming specific technological and logistical challenges, helping us achieve our growth objectives.”

The Helius network management software provides PlasMedia with an intuitive interface to upload and target content as well as gain visibility into the reporting aspects needed to effectively manage the system. Working with PlasMedia to address specific needs, Helius integrated cellular broadband access to each of the media players, thereby enabling connectivity at each remote play-out device.

“PlasMedia Productions has been a great partner to collaborate with,” said Jeff Curtis, senior vice president, Sales and Marketing, Helius. “We are excited to offer digital signage technology that removes the barriers to growth and opens up new market opportunities for PlasMedia. We look forward to providing additional services in support of their growth.”

About PlasMedia Productions, Inc.

Founded in August of 2004, PlasMedia Productions, Inc. represents a high tech development in advertising that provides a truly effective means of communicating messages to past, current and future customers. With the aid of dynamic, targeted messages displayed on strategically placed Digital Signage, PlasMedia Productions, Inc. communicates their clients’ message when their customers are listening — while they are actually shopping. PlasMedia Productions, Inc. network extends through regional shopping malls owned by Simon Properties, General Growth Properties, CBL Properties and independent developers. For more information, visit www.PlasmediaProductions.com or call Dean Talley at 816-777-0353.

About Helius

Helius, a wholly owned subsidiary of Hughes (NASDAQ: HUGH), provides IPTV and training solutions for business. Our patented expertise helps organizations implement applications such as digital signage, distance learning, and corporate communications. For more information, visit www.helius.com or call Jeffrey Curtis at 801-764-9020.

About Hughes Network Systems.

Hughes Network Systems, LLC (HUGHES) is the global leader in providing broadband satellite networks and services for large enterprises, governments, small businesses, and consumers. HughesNet(R) encompasses all broadband solutions and managed services from Hughes, bridging the best of satellite and terrestrial technologies. Its broadband satellite products are based on global standards approved by the TIA, ETSI and ITU standards organizations, including IPoS/DVB-S2, RSM-A and GMR-1. To date, Hughes has shipped more than 1.5 million systems to customers in over 100 countries.

Headquartered outside Washington, D.C., in Germantown, Maryland, USA, Hughes maintains sales and support offices worldwide. Hughes is a wholly owned subsidiary of Hughes Communications, Inc. (NASDAQ: HUGH). For additional information, please visit www.hughes.com.

Hughes and HughesNet are registered trademarks of Hughes Network Systems, LLC.

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 Contact: Jeffrey Curtis 801-764-9020  

SOURCE: Helius




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